IBM to buy Salesforce.com consulting specialist Bluewolf

IBM is adding some customer-retention expertise to its digital advertising business unit, iX

IBM sees customers of Salesforce.com as key to growing revenue at its Global Business Services consulting division.

No, it's not buying Salesforce.com, as was rumored last year.

Big Blue has, instead, made a bid for Bluewolf, a consulting practice that specializes in helping companies integrate Salesforce.com's CRM services into their IT systems. IBM values the market for this and other Salesforce.com-related professional services around at US$111 billion annually.

Bluewolf has been working with Salesforce.com since 2001, and publishes an annual report on the market for that company's services, "The State of Salesforce."

It has around 500 staff, with offices in 13 cities across the U.S., Europe and Australia. IBM plans to put Bluewolf's staff to work in its Interactive Experience (iX) practice, applying their cloud expertise to its analytics and experience design consulting business.

The iX practice is a small but fast-growing part of IBM's Global Business Services division, accounting for around 10,000 of the division's almost 400,000 staff globally.

So far this year IBM has been on an acquisition tear to bulk up the iX team: Bluewolf will be its fourth.

In January, it bought its first ad agency, Resource/Ammirati, a U.S. company that claims Apple as its first client, in 1981.

February saw the purchase of Berlin-based Aperto, a digital marketing and advertising agency with 300 staff.

And earlier this month it completed another German acquisition, that of of ecx.io, a 200-person full-service digital marketing agency based in Dusseldorf.

IBM didn't say how much it will pay for Bluewolf, but hopes to close the acquisition by the end of June.

The deal marks a new direction for the iX practice: after a rapid expansion into the field of advertising and persuasion, it is now looking at helping companies build relationships with the customers they acquire.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags consultingIBMBluewolf

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Peter Sayer

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?