IBM to buy Salesforce.com consulting specialist Bluewolf

IBM is adding some customer-retention expertise to its digital advertising business unit, iX

IBM sees customers of Salesforce.com as key to growing revenue at its Global Business Services consulting division.

No, it's not buying Salesforce.com, as was rumored last year.

Big Blue has, instead, made a bid for Bluewolf, a consulting practice that specializes in helping companies integrate Salesforce.com's CRM services into their IT systems. IBM values the market for this and other Salesforce.com-related professional services around at US$111 billion annually.

Bluewolf has been working with Salesforce.com since 2001, and publishes an annual report on the market for that company's services, "The State of Salesforce."

It has around 500 staff, with offices in 13 cities across the U.S., Europe and Australia. IBM plans to put Bluewolf's staff to work in its Interactive Experience (iX) practice, applying their cloud expertise to its analytics and experience design consulting business.

The iX practice is a small but fast-growing part of IBM's Global Business Services division, accounting for around 10,000 of the division's almost 400,000 staff globally.

So far this year IBM has been on an acquisition tear to bulk up the iX team: Bluewolf will be its fourth.

In January, it bought its first ad agency, Resource/Ammirati, a U.S. company that claims Apple as its first client, in 1981.

February saw the purchase of Berlin-based Aperto, a digital marketing and advertising agency with 300 staff.

And earlier this month it completed another German acquisition, that of of ecx.io, a 200-person full-service digital marketing agency based in Dusseldorf.

IBM didn't say how much it will pay for Bluewolf, but hopes to close the acquisition by the end of June.

The deal marks a new direction for the iX practice: after a rapid expansion into the field of advertising and persuasion, it is now looking at helping companies build relationships with the customers they acquire.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags BluewolfIBMconsulting

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Peter Sayer

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?