Google wants virtual reality to be far more than just a neat trick performed by your Android phone: the company took to the Google Developers Blog to announce a new VR View tool that eases the process of embedding VR content into a website.
As an example, a 360-degree image on the site can be manipulated to offer you a full perspective from the underwater scene.
Google also announced a Cardboard SDK for iOS, which is a logical move given that an iPhone can easily fit inside of a Cardboard viewer.
Why this matters: VR View can offer an introduction to a full virtual reality experience. By crafting a solution for developers to build this into their sites, Google gets more exposure for its VR capabilities. And the more people experience this type of perspective, it may drum up interest for exploring VR themselves, particularly with new devices like the Galaxy S7 or S7 Edge.