Dell plus EMC has a name: Dell Technologies

The company's client business will still be called Dell, while the enterprise operation will be Dell EMC

Dell’s planned US$67 billion acquisition of EMC will create a broad collection of businesses called Dell Technologies.

Under that umbrella, the pure Dell name will live on in the company’s client business, including its PCs, while its enterprise infrastructure division will be called Dell EMC, Chairman and CEO Michael Dell announced on Monday at EMC World in Las Vegas.

Dell Technologies will be the only company selling everything from edge devices to core data centers and cloud infrastructure, a mission that rival HP backed away from when it split into Hewlett Packard Enterprise and HP Inc., Dell said.

He pitched the end-to-end strategy as a boon to customers who want a single partner that can do everything, letting them focus on business growth.

“You want technology made easier,” Dell said.

Dell Technologies will include all of what’s called Dell today, plus EMC’s core Information Infrastructure storage division, Pivotal, Virtustream, the partly public VMware and two security businesses: Dell’s SecureWorks and EMC’s RSA unit.

For EMC, owning a collection of semi-autonomous businesses and making them add up to something more is called federation, and it has come under attack from some investors and skeptics. On Monday, Dell called it a family and said Dell Technologies will be able to align its businesses and invest in new technologies at its own pace as a privately held company.

The acquisition is on track under its original terms and timeline, Michael Dell said. The deal still needs regulatory and shareholder approvals.

EMC Chairman and CEO Joe Tucci received a standing ovation as he addressed the annual conference for what is likely to be the last time, before introducing Dell. Tucci has been CEO since 2001, one of the longest tenures in the tech industry.

EMC is joining Dell to take advantage of a revolution in technology brought about by cloud computing, the Internet of Things and agile software development, Tucci said.

“We have to rediscover the art of writing software,” Tucci said. “That’s going to take IT to new heights, and you’ll see IT budgets go up significantly.”

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