Intel partners with Vivid to launch new interactive 3D experience

The new technology means festival goers will be able engage with Vivid's creative installations in new and unprecedented ways

Sydney's creative light festival Vivid Sydney is set to engage with participants on a whole new interactive level with Intel's new 3D facial recognition technology.

The Eyes on the Harbour installation at Darling Harbour uses Intel’s RealSense technology to capture the faces of visitors in 3D and project them onto a 25-metre high water screen. Participants will also receive a link to a short movie of their face projected onto the water theatre which can be shared on social media as a memento of their Intel experience at Vivid Sydney.

Intel’s RealSense technology will also feature throughout this year’s program, engaging users in interactive experiences by bringing human senses to smart devices. The technology allows more natural, intuitive and immersive interactions with devices, including gesture control, 3D mapping, augmented reality and immersive chat.

Intel-sponsored screens fitted with free smartphone charging ports and RealSense technology will be installed in Martin Place and Darling Harbour for the public to access during the festival.

Both screens by JCDecaux will be fitted with RealSense, allowing the public to experience the technology on a first-hand basis. Visitors can immerse themselves in a range of interactive and colourful worlds and backdrops, putting them inside various Vivid scenes.

Intel Australia's national marketing director, Anna Torres, said she looks forward to the public getting hands-on with the technology that powers Vivid Sydney.

“Intel has elevated its offering to the public year-on-year, bringing festivalgoers mesmerising experiences with art and technology that push the limits of imagination," she said. "With our Eyes on the Harbour installation, we’re making previously unimagined experiences a reality.

"A number of the Vivid Sydney Lightwalk artists will use our technology to create artistic and technological masterpieces, which will then come to life through the public’s engagement. With Intel inside, truly amazing experiences happen outside."

Now in its sixth consecutive year as a Vivid Sydney partner, Intel’s footprint will spread across other Vivid Sydney activities, with more announcements to come about their interactive activities during Vivid Sydney.
The interactive screens are live from 31 May – 13 June, from 6pm-11pm each night.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

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Tags digital marketingfacial recognitioncustomer engagement3D mapping

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