Apple will never bring iMessage to Android and you already know why

In a new interview, Apple executives "revealed" their strategy of using software like iMessage to push hardware sales.

Newsflash: Apple is using its software to convince people to buy new iPhones. That classic Apple strategy remains one of the reasons why Android users will never, ever get to use iMessage on anything other than an iPhone.

Unnamed Apple executives confirmed that iMessage will never be expanded to Android. According to The Verge, Apple believes that making iMessage the top messaging service and keeping it iOS-only brings added value to owning an iPhone. Furthermore, iMessage already has one billion active users, which Apple thinks is enough to provide solid data for the iPhone-maker to venture into artificial intelligence and machine learning.

ios 10 messages digital touch Apple

iMessage got a bunch of new visual features at WWDC.

Earlier this week, Apple introduced a suite of new features for iMessage at the company’s annual Worldwide Developers Conference, including an emoji find-and-replace tool, visual link-sharing, and other interactive and visual effects. In addition, iMessage was opened up to allow third-party developers to create compatible apps, making the messaging service more like Facebook Messenger and WeChat.

Before these features were announced at WWDC, rumors surfaced that Apple might be expanding iMessage to Android devices. Apple has already made one of its services available as an Android app—Apple Music—although that seems to be following a different strategy: Boosting overall subscription revenue versus converting Android users to the iPhone.

Why this matters: Third-party integrations seemed to be the theme at WWDC 2016. In addition to opening up iMessage to developers, Apple also announced Maps extensions, SiriKit, and CallKit. However, Apple remains careful about how much it opens up its core software. For example, Siri will only be able to integrate with six types of third-party apps.

It’s safe to say that iMessage apps will also have their limitations in regards to what they can do. And no matter how open Apple’s mobile software becomes, it will never be open enough to be used on anything but an iOS device.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags iOS 10wwdcMessaging

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Oscar Raymundo

Macworld.com
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?