Google buys sneaker-scanning machine learning company Moodstocks

The French company will close down its object recognition API after staff join Google's Parisian R&D team

Someone at Google really likes sneakers: The company has just bought a French machine learning startup that taught a computer how to recognize 15,000 different types of them.

Paris-based Moodstocks builds image and object recognition software using deep learning techniques, and offered an Android app and visual search API that could recognize certain kinds of object. By analyzing video from a smartphone camera, and correlating it with accelerometer readings to determine how the camera is moving around, the software is able to infer information about the three-dimensional shape of objects in the video, facilitating their recognition.

In February 2015 the company demonstrated its ability to identify sneakers through its app. Three months later, after training the software using 15,000 photos of shoes from an online retailer's website, Moodstocks claimed to be able to shop online for all the sneakers on sale in a Macy's store.

Google has been introducing elements of machine learning into its existing online services, including Google Translate and Inbox, a next-generation interface for Gmail.

Its online photo archival service, Google Photos, uses machine learning to identify categories of photo, such as parties or beach scenes, to make it easier to search.

But there's still a lot of work to be done in this field, according to Google's blog post (in French) announcing the acquisition of Moodstocks.

Google said the Moodstocks team will join its existing research and development operation in Paris.

There, they will develop image recognition tools for use in Google services, the Moodstocks team wrote on their own site.

Meanwhile, Moodstocks will discontinue its own image recognition services, although paying subscribers will have access until their subscriptions run out, the post said.

Google didn't put a price on the Moodstocks acquisition, but it's unlikely to be as high as the $500 million it reportedly paid in 2014 for the much larger DeepMind, the London-based developer of the Go program that beat top player Lee Se-dol in March.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Peter Sayer

Peter Sayer

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?