Google buys sneaker-scanning machine learning company Moodstocks

The French company will close down its object recognition API after staff join Google's Parisian R&D team

Someone at Google really likes sneakers: The company has just bought a French machine learning startup that taught a computer how to recognize 15,000 different types of them.

Paris-based Moodstocks builds image and object recognition software using deep learning techniques, and offered an Android app and visual search API that could recognize certain kinds of object. By analyzing video from a smartphone camera, and correlating it with accelerometer readings to determine how the camera is moving around, the software is able to infer information about the three-dimensional shape of objects in the video, facilitating their recognition.

In February 2015 the company demonstrated its ability to identify sneakers through its app. Three months later, after training the software using 15,000 photos of shoes from an online retailer's website, Moodstocks claimed to be able to shop online for all the sneakers on sale in a Macy's store.

Google has been introducing elements of machine learning into its existing online services, including Google Translate and Inbox, a next-generation interface for Gmail.

Its online photo archival service, Google Photos, uses machine learning to identify categories of photo, such as parties or beach scenes, to make it easier to search.

But there's still a lot of work to be done in this field, according to Google's blog post (in French) announcing the acquisition of Moodstocks.

Google said the Moodstocks team will join its existing research and development operation in Paris.

There, they will develop image recognition tools for use in Google services, the Moodstocks team wrote on their own site.

Meanwhile, Moodstocks will discontinue its own image recognition services, although paying subscribers will have access until their subscriptions run out, the post said.

Google didn't put a price on the Moodstocks acquisition, but it's unlikely to be as high as the $500 million it reportedly paid in 2014 for the much larger DeepMind, the London-based developer of the Go program that beat top player Lee Se-dol in March.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Peter Sayer

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?