Microsoft's new Dynamics 365 will bundle ERP and CRM in the cloud

A new app store, meanwhile, will help business users find line-of-business SaaS applications

Microsoft is working on a new offering called Dynamics 365 that will combine its current ERP and CRM cloud services into a single bundle and include applications purpose-built for specific business functions.

Due to be available this fall, Dynamics 365 will feature apps for functions including financials, field service, sales, operations, marketing, project service automation and customer service. The apps can be independently deployed, allowing users to buy only what they need.

Microsoft's Power BI and Cortana Intelligence tools will be natively embedded for predictive capabilities. With Cortana Intelligence, for instance, sales reps will be able to predict which products and services a customer will need next, thereby helping to focus their cross-selling efforts.

Dynamics 365 will also be tightly integrated with Office 365. Apps will use a common data model that's shared with Office 365, and they'll also come with connectors that let you integrate with applications and services from Microsoft and its partners, including custom APIs and on-premises systems.

Customers will be able license Dynamics 365 by application, but they'll also be able to license users based on their professional role. "Our new role-based approach will give customers the flexibility they need to support modern, more agile, more diverse employee roles -– enabling them to access functionality across all applications within Dynamics 365," explained Jujhar Singh, corporate vice president for Microsoft Dynamics CRM, in a blog post. Microsoft will offer more details as the product's launch gets closer, he said.

Customers already using Dynamics CRM online or Dynamics AX online will enjoy a "seamless transition," Singh added.

Much of what Microsoft has announced this week echoes things it said about Project Madeira, the cloud ERP system for SMBs that it announced earlier this year, said Frank Scavo, president of management consulting firm Strativa.

"This makes me think that the Madeira announcement was just the first shoe to drop on a larger push to offer more of the Dynamics line of products as cloud services," Scavo said. "I think this is just another sign of Dynamics being mainlined into the larger Cloud + Enterprise group, which Microsoft announced last year."

There's been considerable momentum around Office 365, Scavo added, so "by tightly integrating Dynamics with Office 365, Microsoft is hoping that it can pull Dynamics along for the ride."

Microsoft’s announcement is "long on features and benefits and short on technical details," however. "If I’m a Microsoft partner, I’d be very interested, or perhaps very concerned, about what this means for my existing customers," Scavo said. "I suppose that’s why Microsoft waited until just before its Worldwide Partner Conference to make this announcement."

Also on Wednesday Microsoft announced AppSource, a new place for business users to find and try out line-of-business SaaS apps from Microsoft and its partners. More than 200 business apps, add-ins and content packs are now available there, Microsoft said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Microsoft

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Katherine Noyes

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?