6 'data' buzzwords you need to understand

Fear not: The lingo needn't be mysterious. What's tricky is making it all pay off.

Take one major trend spanning the business and technology worlds, add countless vendors and consultants hoping to cash in, and what do you get? A whole lot of buzzwords with unclear definitions.

In the world of big data, the surrounding hype has spawned a brand-new lingo. Need a little clarity? Read on for a glossary of sorts highlighting some of the main data types you should understand.

1. Fast data

The shining star in this constellation of terms is "fast data," which is popping up with increasing frequency. It refers to "data whose utility is going to decline over time," said Tony Baer, a principal analyst at Ovum who says he coined the term back in 2012.

It's things like Twitter feeds and streaming data that need to be captured and analyzed in real time, enabling immediate decisions and responses. A capital markets trading firm may rely on it for conducting algorithmic or high-frequency trades.

"Fast data can refer to a few things: fast ingest, fast streaming, fast preparation, fast analytics, fast user response," said Nik Rouda, a senior analyst with Enterprise Strategy Group. It's "mostly marketing hype," but it "shows the need for performance in a variety of ways."

Increased bandwidth, commodity hardware, declining memory prices and real-time analytics have all contributed to the rise of fast data, Baer said.

2. Slow data

At the opposite end of the spectrum is "slow data," or data that might trickle in at a comparatively leisurely pace, warranting less-frequent analysis. Baer points to a device that monitors ocean tides as an example -- for most purposes, real-time updates aren't needed.

In general, this kind of data is better-suited for capture in a data lake and subsequent batch processing.

3. Small data

"Small data" is "anything that fits on one laptop," said Gregory Piatetsky-Shapiro, president of analytics consultancy KDnuggets.

Essentially, the term recognizes the fact that "a lot of analysis is still done on one or a few data sources, on a laptop, using lightweight apps -- sometimes even just Excel," Rouda said.

4. Medium data

As for "medium data," well, it's in between.

When you're talking about many petabytes of data, that's big data, and you'd likely use technologies such as Hadoop and MapReduce to analyze it, Baer said. But "most analytic problems don't involve petabytes," he added. When analyses involve data on a more intermediate scale, that's medium data, and you'd likely use Apache Spark.

5. Dark data

"Dark data" is typically data that gets overlooked and underused.

"People don’t know it’s there, don’t know how to access it, aren’t allowed access, or the systems haven’t been set up to leverage it yet," Rouda explained. It crops up "all too often" in databases, data warehouses and data lakes, he said.

Such restricted or poorly documented pools of data are often referred to as the "dark web." Bringing them to light is generally the domain of data-discovery services, often using machine-learning algorithms, Baer said.

6. Dirty data

Last but not least, "dirty data" is nowhere near as fun as it sounds. Rather, it's simply a data set before it gets cleaned up.

"A matter of nature is that things are dirty until you clean them," Baer said. "Unless you've performed some operation on it, data is not going to be clean."

Those operations can include preparation, enrichment and transformation, Rouda noted. "Otherwise a lot of wrong answers are possible."

One more thing...

Using data to grow your business is a lot more than just understanding the lingo.

"There's a gap between all the data that has become available and our ability to use it for insight," said Brian Hopkins, a vice president with Forrester.

Bridging that gap could be a matter of using Hadoop, or it could be accomplished through simple self-service tools, Hopkins said. Either way, it's the link that has to be made in order for meaningful action to result.

"Vendors and analysts are great at creating new buzzwords," he said. Rather than getting bogged down in terms, "my advice for CIOs is to stay laser-focused on outcomes that will transform your business."

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Katherine Noyes

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?