​“I (don’t) go to Rio” - Australian Olympic Committee takes Telstra to court

Olympic body takes legal action following allegations of misleading advertisements.

The Australian Olympic Committee (AOC) has launched legal action against Telstra, following allegations that advertisements are suggesting the telco is a team sponsor.

Directly citing Telstra’s “I go to Rio” marketing campaign, the Olympic body claims the “misleading advertisements” are an attempt to deceive the public into thinking the company is part of the official sponsorship team.

Despite “repeated attempts for cooperation”, the AOC said it has been left with “no choice” but to seek appropriate legal measures in the Federal Court.

According to the AOC, the organisation relies on commercial partners to fund Olympic teams across the board, including the Olympic Games, Olympic Winter Games and Youth Olympic Games.

“The AOC is grateful for the support of its true, valued partners and defends its right to protect them,” an AOC statement read.

“Without them, we would not be in a position to send 410 athletes to the Olympic Games in Rio.

“Commercial partners also help the AOC promote Olympic values and programs throughout the country on a year-round basis.

“Unfortunately, some companies try to mislead the Australian public into believing they support the Australian Olympic Team or have an involvement with the Olympic movement when they don’t.”

In a direct dig at Telstra, the AOC said it was unfortunate that “some companies try to mislead the Australian public into believing they support the Australian Olympic Team or have an involvement with the Olympic movement when they don’t.”

The legal action follows the termination of a longstanding partnership between the AOC and Telstra, which ended in 2015.

In response, Telstra claimed the campaign originates from its commercial partnership with the Seven Network, and is currently working with the AOC following its complaint.

“Our current advertising simply promotes that commercial arrangement and that Telstra customers get free access to premium content through the Seven app,” a Telstra spokesperson said.

“The AOC raised concerns with us and so we updated our advertising to include an explicit statement that Telstra is not an official sponsor of the Olympic Games, any Olympic committees or teams.”

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Australian Olympic CommitteeTelstra

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
James Henderson
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?