​“I (don’t) go to Rio” - Australian Olympic Committee takes Telstra to court

Olympic body takes legal action following allegations of misleading advertisements.

The Australian Olympic Committee (AOC) has launched legal action against Telstra, following allegations that advertisements are suggesting the telco is a team sponsor.

Directly citing Telstra’s “I go to Rio” marketing campaign, the Olympic body claims the “misleading advertisements” are an attempt to deceive the public into thinking the company is part of the official sponsorship team.

Despite “repeated attempts for cooperation”, the AOC said it has been left with “no choice” but to seek appropriate legal measures in the Federal Court.

According to the AOC, the organisation relies on commercial partners to fund Olympic teams across the board, including the Olympic Games, Olympic Winter Games and Youth Olympic Games.

“The AOC is grateful for the support of its true, valued partners and defends its right to protect them,” an AOC statement read.

“Without them, we would not be in a position to send 410 athletes to the Olympic Games in Rio.

“Commercial partners also help the AOC promote Olympic values and programs throughout the country on a year-round basis.

“Unfortunately, some companies try to mislead the Australian public into believing they support the Australian Olympic Team or have an involvement with the Olympic movement when they don’t.”

In a direct dig at Telstra, the AOC said it was unfortunate that “some companies try to mislead the Australian public into believing they support the Australian Olympic Team or have an involvement with the Olympic movement when they don’t.”

The legal action follows the termination of a longstanding partnership between the AOC and Telstra, which ended in 2015.

In response, Telstra claimed the campaign originates from its commercial partnership with the Seven Network, and is currently working with the AOC following its complaint.

“Our current advertising simply promotes that commercial arrangement and that Telstra customers get free access to premium content through the Seven app,” a Telstra spokesperson said.

“The AOC raised concerns with us and so we updated our advertising to include an explicit statement that Telstra is not an official sponsor of the Olympic Games, any Olympic committees or teams.”

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags TelstraAustralian Olympic Committee

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
James Henderson
Show Comments

Cool Tech

Toys for Boys

Skywatcher Dobsonian 8″ Collapsible Telescope

Learn more >

Family Friendly

Whodunnit™ Duo-Scope MFL-007 Microscope Kit

Learn more >

Stocking Stuffer

Logitech Ultimate Ears Wonderboom 2 Bluetooth Speaker

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?