Online newspapers settle lawsuit with Gator ad service

A lawsuit filed last July by seven major news organizations to stop pop-up online advertising company The Gator from displaying its ads on their Web sites has been settled, but the outcome has been sealed by the court.

That means that there will be no public announcement of whether the result favored Gator or the seven news organizations.

The lawsuit alleged that Gator piggybacked off their Web sites by placing pop-up ads that compete with the advertising that the sites sell. The plaintiffs were The Washington Post, Dow Jones & Co., Tribune Interactive, The New York Times, Knight Ridder, Advance Publications and Gannett. The publishers said they have 15 Web sites among them that draw millions of viewers monthly.

Gator attorney Janet Cullum Monday confirmed that a settlement was reached last week, but added that all details are to remain confidential under an agreement by the parties. Cullum had no additional comment on the settlement.

The suit alleged that Gator displays ads that directly compete with services and products offered by the plaintiff's Web sites. For instance, the suit says Gator displayed an ad for travel Web site on a plaintiff-owned Web site -- -- that offered discount travel deals similar to those promoted by Inc.

Gator CEO and president Jeff McFadden couldn't be reached for comment Monday.

Gator's software and others like it often come bundled with other applications that users download, such as file-sharing software or media players. The software can then track users' surfing habits and display content, such as ads, that most users are unaware have no connection with the site they viewed.

A similar lawsuit was filed in November by the Six Continents Hotels and Inter-Continental Hotels chains, which also alleged that Gator illegally added its pop-up ads to their Web sites, leading to confusion for customers.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Todd R. Weiss

Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?