Microsoft just launched an iPhone camera app

Pix enhances photos as they're shot

There's a new iPhone camera application on the block that's supposed to be better at taking pictures than the one Apple ships with its phones ... and it's built by Microsoft. 

The company's research arm launched Pix, which enhances the photos that users take in a variety of ways, on Wednesday morning. The app is  designed to make photos look better and even improves on Apple's Live Photos ability to capture scenes that have moving elements in them. 

It's part of Microsoft's continued push to build applications for platforms beyond those that it controls directly, especially iOS and Android. The free app was built by members of Microsoft Research, and released for free on the iOS App Store.

Pix is particularly well-suited to take pictures of people, and is built to make adjustments to a photo on the fly as the scene changes. That way, the exposure of an image should always be tuned to the right conditions. It recognizes faces and uses Microsoft's Hyperlapse technology to stabilize video shot with the app, too. 

When users press the shutter button, the app will take a burst of photos and then pick out the best ones for final use. That burst is also used to power Pix's Live Image feature, which creates a short moving picture when there's motion in a burst. 

That's an improvement on Apple's Live Photos feature, which captures video before and after every photo is taken. Microsoft touts its feature as a way to get the best parts of Apple's moving picture functionality without requiring as much storage space and stabilizing the result. 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Microsoft

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Blair Hanley Frank

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?