Microsoft faces two new lawsuits over aggressive Windows 10 upgrade tactics

Microsoft is facing more legal trouble over its handling of Windows 10 upgrades.

Microsoft is facing two more lawsuits over the company’s questionable Windows 10 upgrade tactics. Both suits are seeking class-action status.

The first suit was filed in U.S. District Court in Florida. It alleges that Microsoft’s Windows 10 upgrade prompts “violated laws governing unsolicited electronic advertisements,” as reported by The Seattle Times. The suit also says Microsoft’s tactics are against the Federal Trade Commission’s rules on deceptive and unfair practices.

The second suit was filed in June in Haifa, Israel alleging that Microsoft installed Windows 10 on users’ computers without consent. Microsoft already paid out a $10,000 award in a previous U.S. suit over similar circumstances.

Microsoft told the Seattle Times it believes the suits won’t succeed. The Times also reports that Microsoft said Windows 10 upgrades (the Times report called them “updates”) are a “choice, not a requirement.”

The story behind the story: That’s quite a disingenuous statement considering that Microsoft violated the known behavior of the Windows interface to essentially trick people into upgrading.

The "forced upgrade" saga

For a time, clicking the “X” in the upper right corner of the Windows 10 upgrade prompt window was interpreted as consent to upgrade to the new operating system. The typical expectation for all users is that clicking the “X” ends the program, and in fact, doing so was the only way to reject the free upgrade offer for most of the pop-ups notification’s existence. The same prompt could upgrade your system to Windows 10 without explicit consent if you left you computer on for an extended period, as well. PCWorld received hundreds of reader complaints about “forced” Windows 10 after Microsoft began using those tactics.

Although Microsoft used aggressive upgrade tactics for several months, more recent upgrade offers have been significantly dialed back. In late June Microsoft revamped the upgrade pop-up that offers Windows 7 and 8.1 users a free bump to Windows 10. The expected behavior of the “X” returned, and Microsoft offered clearer options to stop receiving the free upgrade offer altogether.

Microsoft’s free upgrade period for Windows 10 closes on Friday.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Windows 10

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ian Paul

PC World (US online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?