Microsoft faces two new lawsuits over aggressive Windows 10 upgrade tactics

Microsoft is facing more legal trouble over its handling of Windows 10 upgrades.

Microsoft is facing two more lawsuits over the company’s questionable Windows 10 upgrade tactics. Both suits are seeking class-action status.

The first suit was filed in U.S. District Court in Florida. It alleges that Microsoft’s Windows 10 upgrade prompts “violated laws governing unsolicited electronic advertisements,” as reported by The Seattle Times. The suit also says Microsoft’s tactics are against the Federal Trade Commission’s rules on deceptive and unfair practices.

The second suit was filed in June in Haifa, Israel alleging that Microsoft installed Windows 10 on users’ computers without consent. Microsoft already paid out a $10,000 award in a previous U.S. suit over similar circumstances.

Microsoft told the Seattle Times it believes the suits won’t succeed. The Times also reports that Microsoft said Windows 10 upgrades (the Times report called them “updates”) are a “choice, not a requirement.”

The story behind the story: That’s quite a disingenuous statement considering that Microsoft violated the known behavior of the Windows interface to essentially trick people into upgrading.

The "forced upgrade" saga

For a time, clicking the “X” in the upper right corner of the Windows 10 upgrade prompt window was interpreted as consent to upgrade to the new operating system. The typical expectation for all users is that clicking the “X” ends the program, and in fact, doing so was the only way to reject the free upgrade offer for most of the pop-ups notification’s existence. The same prompt could upgrade your system to Windows 10 without explicit consent if you left you computer on for an extended period, as well. PCWorld received hundreds of reader complaints about “forced” Windows 10 after Microsoft began using those tactics.

Although Microsoft used aggressive upgrade tactics for several months, more recent upgrade offers have been significantly dialed back. In late June Microsoft revamped the upgrade pop-up that offers Windows 7 and 8.1 users a free bump to Windows 10. The expected behavior of the “X” returned, and Microsoft offered clearer options to stop receiving the free upgrade offer altogether.

Microsoft’s free upgrade period for Windows 10 closes on Friday.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Windows 10

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ian Paul

PC World (US online)
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?