Uber is investing $500M in alternative to current maps like Google's

The ride-hailing company finds current maps inadequate

Uber wants more information from mapping technologies, including more data on traffic patterns and precise pickup and dropoff locations.

The ride-hailing company that introduced mapping cars in the U.S. last year and more recently in Mexico now plans to extend the initiative soon in other countries as well, according to Brian McClendon, the former head of Google maps, who was hired by the ride-hailing company.

“Accurate maps are at the heart of our service and the backbone of our business,” McClendon said in a blog post. Uber wouldn’t exist if interactive digital maps hadn’t been there first, he added.

So critical are the new maps for the company that it is investing US$500 million in their development to remove its dependence on Google Maps that are used on the Uber app in most parts of the world, and pave the way for driverless cars, The Financial Times reported on Sunday, quoting a person familiar with the matter.

Flush from a recent fund-raising of $3.5 billion, the company is increasingly in need of new research as it expands into new markets, rather than use standard, available technologies, the newspaper added.

Google was an earlier investor in the ride-hailing company but Uber has pursued development in technologies such as self-driving cars quite independently from the Internet giant.

Uber includes some of its own and third-party mapping technologies into its app, and has also acquired mapping and location company deCarta in March last year. It also acquired technology used by Microsoft’s Bing Maps besides about 100 Microsoft employees working on image collection and data analysis.

“Existing maps are a good starting point, but some information isn’t that relevant to Uber, like ocean topography,” wrote McClendon, who is vice-president of advanced technologies at Uber. The company also needs to “be able to provide a seamless experience in parts of the world where there aren’t detailed maps — or street signs,” he added.

Uber could not be immediately reached for comment. The maps are expected to be deployed eventually also in its self-driving cars. It isn’t clear whether the company is developing the maps only for its in-house use, although that seems likely as it appears to describe the technology as a key input for the business.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?