Apple's habits peg Sept. 7 for iPhone 7 reveal

Like last year, pencil in the first Wednesday of the month

Apple will unveil the newest iPhones in just over three weeks, on Wednesday, Sept. 7, if the company sticks to a well-worn groove that makes its biggest product launch predictable.

The date fits with previous iPhone cycles, notably last year's introduction of the iPhone 6S and 6S Plus.

Apple unveiled those models on Wednesday, Sept. 9, 2015, preceded by the iPhone 6 and 6 Plus on Tuesday, Sept. 9, 2014; the iPhone 5S and 5C on Tuesday, Sept. 10, 2013; and the iPhone 5 on Wednesday, Sept. 12, 2012.

Like last year, a Wednesday roll-out is probable because of the Labor Day holiday in the U.S., which falls on Sept. 5. If Apple hosted the event on Tuesday, Sept. 6, employees would have to work on the off day to prepare, and the invited reporters and analysts would have to travel on Labor Day.

Assuming Apple follows 2015's schedule, it will start taking pre-orders on Saturday, Sept. 10, and release the new devices into retail on Friday, Sept. 23.

Last year, pre-orders opened on Saturday, Sept. 12, but the iPhone 6S and 6S Plus did not reach retail until Friday, Sept. 25, a departure for the firm, which had usually left just a week between pre-order and on-sale.

By opening sales this year on Friday, Sept. 16, Apple would be able to book that many more units into its third quarter -- which ends Sept. 30 -- especially important this year because of slowing iPhone sales.

Apple typically kicks off its product events at 10 a.m. PT (1 p.m. ET), and will almost certainly live-stream the presentation.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Apple

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Gregg Keizer

Computerworld (US)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?