SME: where the broadband action is

The small and medium business sector holds a wealth of opportunity for broadband resellers, according to Rosemary Sinclair, managing director of the Australian Telecommunications Users Group (ATUG).

Speaking at Request Broadband's annual partner conference, Sinclair likened the current broadband market to the early days of mobile telephones.

While Australia still lagged behind in terms of broadband adoption, the industry was now seeing more mass market takeup as business overcame the service problems that plagued broadband in its early days, she said.

“That Australia rates low (in broadband adoption) ought to be good news for Request and its channel partners,” she told delegates at the conference. Sinclair singled out the small to medium enterprise (SME) market as an area of opportunity for service providers.

“Really the action is in the SME sector,” she said. “We are finding that people see communications and IT as critical to their success.”

ATUG research has found that SMEs typically spend five per cent of their total operating expenditure on IT, versus 6-10 per cent for larger businesses. However, broadband connectivity would add another dimension to the importance of IT, Sinclair said.

“Their most important services are the phone, fax, computers and the mobile, but we are starting to see them also mention broadband.”

While the ability to focus on customer service would provide the real opportunities for Request Broadband resellers, Sinclair also warned delegates it would not all be smooth sailing.

“The relationship is terribly important,” she said. “It will take focus, but the rewards are there.”

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Father’s Day Gift Guide

Brand Post

PC World Evaluation Team Review - MSI GT75 TITAN

"I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it."

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?