SME: where the broadband action is

The small and medium business sector holds a wealth of opportunity for broadband resellers, according to Rosemary Sinclair, managing director of the Australian Telecommunications Users Group (ATUG).

Speaking at Request Broadband's annual partner conference, Sinclair likened the current broadband market to the early days of mobile telephones.

While Australia still lagged behind in terms of broadband adoption, the industry was now seeing more mass market takeup as business overcame the service problems that plagued broadband in its early days, she said.

“That Australia rates low (in broadband adoption) ought to be good news for Request and its channel partners,” she told delegates at the conference. Sinclair singled out the small to medium enterprise (SME) market as an area of opportunity for service providers.

“Really the action is in the SME sector,” she said. “We are finding that people see communications and IT as critical to their success.”

ATUG research has found that SMEs typically spend five per cent of their total operating expenditure on IT, versus 6-10 per cent for larger businesses. However, broadband connectivity would add another dimension to the importance of IT, Sinclair said.

“Their most important services are the phone, fax, computers and the mobile, but we are starting to see them also mention broadband.”

While the ability to focus on customer service would provide the real opportunities for Request Broadband resellers, Sinclair also warned delegates it would not all be smooth sailing.

“The relationship is terribly important,” she said. “It will take focus, but the rewards are there.”

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments



Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >



Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?