Lack of a high-quality GPU may hold Intel back in its AI and VR chase

Intel is offering a plethora of chips for the fast-growing markets of artificial intelligence, VR, and AR, but it doesn't have a high-performance GPU

In 2009, Intel gave up on developing Larrabee, a homegrown discrete GPU, targeted at PC gaming systems.

Now, some analysts are questioning whether Intel needs its own high-performance GPU, a driving force behind the fast-growing gaming, virtual reality, and artificial intelligence markets.

GPUs aren't a big presence at the ongoing Intel Developer Forum, which is centered around the chip maker's AI and VR strategy. Intel is highlighting its CPUs and FPGAs (field programmable gate arrays) for those categories, and the lack of a GPU to chase the hot markets could be a hole in the company's product line.

Intel has never been a leader in graphics, and it hasn't aggressively competed in the area, like Nvidia and AMD have. This week, it showed some progress in its graphics technology, saying its upcoming Kaby Lake PC chips will have integrated graphics processors with 4K support.

For AI, Intel is pitching high-performance chips called Xeon Phi, which were derived from Larrabee. At IDF, the company announced a specialized Xeon Phi chip called Knights Mill for AI. It also pitching FPGAs, which can be reprogrammed for specific machine-learning tasks.

With its current chip lineup, Intel doesn't believe it needs a pure-play GPU to pursue its AI strategy.

"Really, what most high-performance computers need -- they don't need a GPU -- they need parallel application performance, there are many ways to get that," said Jason Waxman, corporate vice president and general manager of Intel’s Data Center Solutions Group.

But in multimedia applications, a homegrown GPU could help. If Intel had highest-performance GPUs like AMD and Nvidia do, the company would be able to participate in a wider capacity in VR and AR, said Patrick Moorhead, principal analyst at Moor Insights and Strategy.

"With what they have now, they can participate in VR and AR all the way from head-mounted displays to mainstream AI and VR ... with their CPUs," Moorhead said. But to use VR headsets like the Oculus Rift or HTC Vive, PCs with Intel CPUs will still need high-end GPUs from Nvidia or AMD.

Intel may not need a GPU for AI with its Xeon Phi and software stack, but time will tell, Moorhead said.

Having one quality GPU to tackle the AI, gaming, and VR and AR markets could help Intel kill many birds with one stone, said Jim McGregor, principal analyst at Tirias Research.

But the company has already burned a lot of money trying to build a GPU and hasn't seen success, McGregor said. Intel may not have the appetite to make a high-performance GPU, which can be challenging.

Moreover, Intel doesn't believe in the idea of a co-processor, or a separate processor, to accelerate certain workloads. It believes in building fully capable host chips that boot up computers and take on all workloads, McGregor said.

In the meanwhile, it can turn to AMD, Nvidia, or even Imagination Technologies for its graphics needs, McGregor said. Intel in the past also turned to ARM for graphics on its now-defunct low-end Atom X3 chip code-named Sofia.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags VR

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Agam Shah

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?