The ‘Apple Store’ is now just ‘Apple,’ but you probably called it that anyway

Apple changes the name of its store to better reflect what its retail operations offer.

Been to your local Apple Store lately? You probably noticed that it’s much more than a place that sells stuff. There are Geniuses there to help you with your Mac problems, and in the bigger stores, there are training sessions and youth programs. Mostly, people never buy a thing and just hang out, using the iPads, Macs, and the free internet access. Some people stay there all day, and that’s fine with Apple, as long as you don’t stink up the joint.

The Apple Store is much more than a store, and that’s probably why Apple decided to drop the “Store” from the name, according to a report by MacRumors. Now it’s just “Apple,” plus the name of the location to differentiate each store. For example, in Orlando, Florida, the two Apple stores are known as Apple Florida Mall and Apple Millenia.

MacRumors said that the company issued a memo to its retail employees, stating that the name change is a gradual one and starts with new stores, though you’ll notice that the Apple Retail Store List has already implemented the change.

The name changes seems to have been initiated with the opening of the Apple Union Square store in San Francisco in May 2016. That store—referred to as “Apple Union Square” throughout a press release that doesn’t use the “Apple Store” terminology—features new store sections, such as The Forum, where training programs and presentations are held, and The Plaza, an outdoor public area that’s always open, equipped with free Wi-Fi, and features musical performances.

Why this matters: To you, the consumer, it doesn’t matter. If you’ve always referred to the store as “Apple,” you’ll still call it that. And if you called it the “Apple Store,” it’s now just the “Apple store.”

To get pedantic, however, there is a difference between “Apple” and “Apple Store,” especially to tech journalists. “Apple” refers to the corporation; it conjures up images of the Apple campus in Cupertino (or even in Austin). “Apple Store” refers specifically to the store, obviously. But the change has been made, and eventually, I’ll break my habit of holding down the Shift key when typing “store.”

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags apple storeApple

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Roman Loyola

Macworld.com
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?