Putting your home on the market? Coldwell Banker says smart-home tech will deliver a faster sale

The real-estate company has a DIY staging kit that will quickly transform an ordinary home into a smart home to impress potential buyers. But the deal isn't limited to home-sellers.

If you’ve watched those fixer-upper shows on television, you’re probably familiar with the concept of “staging,” dressing up a home to make it more appealing to potential buyers. Coldwell Banker suggests home-sellers should stage their properties with the latest smart-home technology to foster bids more quickly.

The company is offering a $999 “Smart Home Staging Kit” consisting of basic smart-home devices including a Nest Thermostat, Nest Protect Smoke/carbon-monoxide alarm, and a Nest Cam home security camera; a smart entry lock from August, with an August Connect module for remote access; and a Lutron Caseta wireless lighting starter package.

“When listing a house on the market, home staging is used to help potential buyers envision themselves living in the home,” said Coldwell Banker chief marketing officer Sean Blankenship. “Having smart-home technology already installed in the home greatly increases the ‘wow-factor.’”

Most potential buyers are looking at dozens of homes, according to Blankenship, so that "wow factor" sets your home apart from the crowd, leaving less-memorable properties on the market for longer than they should be. The longer a property is on the market, the harder it will be to get your asking price.

Blankenship cited some statistics to back his argument: 71 percent of potential homebuyers are looking for a “move-in ready” home; and of that group, nearly half consider smart-home technology as part of that equation.

While smart-home technology has had trouble gaining traction in the mainstream marketplace, fully half of millenials and two out of every five broadband households would consider using smart-home technology to stage their home and help sell the house faster.

“What we do know from our most recent smart-home technology survey is that 54 percent of all U.S. respondents would opt for the smart home if faced with two homes that were exactly the same except for the fact that one home was smart and the other was not,” Blankenship said.

Whether you're looking to stage your home in preparation for sale or you want to upgrade it to live in, you can purchase the kit from any Coldwell Banker realtor for $999. The kit is also available online at www.smarthomestaging.com, but it costs $1035 there, which is only a slight discount over paying MSRP for everything at retail.

Why this matters: The single biggest factor that's stymied the growth of the smart-home market has been the absence of standards that enable various devices to operate together. From that standpoint, Coldwell Banker has done a good job of recommending basic products that will work together without much hassle.

This kit is a modest introduction to smart-home technology. It should be easy to deploy, and it will improve your home whether you intend to sell it or not. If you do, it will set your home apart from much of the competition.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ed Oswald

TechHive (US)
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?