Twitter's new Apple TV, Fire TV, and Xbox One apps are all about video, not tweets

But the important part for cord cutters: Free NFL games.

Most people may associate Twitter with mobile phones, but today it’s coming to your TV with the release of new video-centric apps for the Apple TV, Amazon Fire TV, and Xbox One.

On the surface, the idea seems pretty stupid. Some smart TVs have integrated Twitter apps in the past and nobody used them, because using Twitter on your TV sucks. But this time it makes more sense, because Twitter’s doubling down on video and live events. On Thursday the social network will livestream its first NFL Thursday Night Football game, with nine more NFL livestreams scheduled throughout the season. And the only thing worse than surfing Twitter timelines on your TV is watching football on your phone.

In fact, the Twitter apps for Apple TV, Amazon Fire TV, and Xbox One focus on video over Tweets. You’ll find curated videos from Vine and Periscope, as well as offerings from the MLB, NBA, Pac 12 Networks, Campus Insiders, Cheddar, and Bloomberg News. Apple TV users will also get “live premium video” (whatever that means) and be able to view a stream of top tweets related to what they’re watching side-by-side with the video.

twitter mlb video

Only on Apple TV.

Even better: You don’t need a cable login or even a Twitter account to partake. Just install the app and start browsing.

The story behind the story: Of course, Twitter hopes you’ll sign up for an account and start blasting out 140 character diatribes while you're tuned into events. The social network’s been having trouble signing up new users, and this foray into live entertainment is no doubt intended to welcome new users into the fold—which makes the fact that Apple TV has an exclusive lock on side-by-side tweets downright befuddling.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags twittervideostreaming televisionApple TV

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Brad Chacos

PC World (US online)
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?