Reports: Apple eyeing luxury car maker McLaren to jump-start Project Titan

Apple's car needs some direction, and rumor has it Cupertino might bring on the Brits at McLaren Technology Group to assist.

The Apple car rumor mill has become sluggish in recent months, churning out nothing but staff shakeups and new hires.

But things just got interesting: Apple is reportedly in talks to buy Lit Motors, a startup that makes electric self-balancing motorcycles, and McLaren Technology Group, the British engineering company that makes luxury cars, develops advanced automative technology, and happens to own a Formula One car racing team.

Apple, McLaren, and Lit aren’t commenting on the rumors, first reported by the Financial Times and backed up by the New York Times.

According to the Financial Times, Apple is interested in either buying McLaren outright or investing in the company.

This wouldn’t be the first time Apple invested a huge sum in a car-related company—earlier this year, Apple put $1 billion in Chinese ride-sharing giant Didi Chuxing (once Uber’s chief rival, before Uber gave up and sold its Chinese assets to Didi).

But why exactly would Apple want McLaren? The answer may be its advanced technology division, which doesn’t just make cool car stuff (though there is plenty of that).

According to a Wired piece from last year, McLaren has also developed sensors to perfectly engineer bicycles and detect when athletes are prone to injury.

Acquiring a well-rounded technology group that could help build a car and perfect the Apple Watch could be a good move for Apple.

It’s still unclear which direction Apple is taking its car project, code-named Project Titan. Does it want to take on Tesla with an electric car, or challenge Uber with a self-driving car?

Or make the ultimate autonomous electric vehicle? McLaren’s cars are of the luxury sport variety, but it is an expert in engineering, on-board computer systems, and automotive materials like aluminum (or “ah-loo-min-eee-um,” as Apple design chief Jony Ive calls it). Lit could contribute the electric car expertise Apple is seeking.

The plot just thickened, and we can’t wait to see what’s coming next.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags ApplecarsApple Car

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Caitlin McGarry

Macworld.com
Show Comments

Cool Tech

Toys for Boys

Skywatcher Dobsonian 8″ Collapsible Telescope

Learn more >

Family Friendly

Whodunnit™ Duo-Scope MFL-007 Microscope Kit

Learn more >

Stocking Stuffer

Logitech Ultimate Ears Wonderboom 2 Bluetooth Speaker

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?