AMD has its eyes on Las Vegas with Polaris GPUs

AMD and Qualcomm are now modifying CPUs and GPUs for non-PC devices

AMD wants its new Polaris GPUs to dazzle gamblers in Las Vegas using electronic devices.

Qualcomm, meanwhile, wants its embedded Snapdragon chips to be installed in robots, drones, and smart devices used in homes and for commercial applications.

For both chipmakers, the internet of things market is becoming too big to ignore. The companies this week announced CPUs and GPUs adapted from PCs and mobile devices for use in IoT devices.

AMD adapted its Polaris GPU architecture, which is used in discrete GPUs and PC chips, for the IoT sector. Qualcomm's new Snapdragon 600E and 410E are compact chips originating from the company's mobile processor designs.

A goal with the new chips is to bring richer multimedia to non-PC devices. Robots and drones need to be able to analyze images to navigate or recognize objects, and GPUs can provide the necessary horsepower. Robots are also being used in factories to identify defective products and to complete other quality-control tasks.

Surveillance systems also are getting sophisticated, with the ability to recognize faces and identify people in crowds. GPUs are getting more powerful in those systems.

AMD's Embedded Radeon E9260 and E9550 GPUs are discrete units that can be plugged into IoT devices. With 4K graphics encoding and decoding capabilities, the GPUs are targeted at gaming machines, digital signs, and retail kiosks, which typically use splashy graphics.

AMD's IoT chips have found success in Pachinko gambling parlors in Japan, but the company also has its eyes on U.S. casinos. AMD is chasing selected markets with its limited resources, and casinos represent a lucrative opportunity.

The Qualcomm Snapdragon 600E is an integrated chip with quad-core 32-bit ARM-based processors. It has Bluetooth, Wi-Fi 802.11ac, and GPS capabilities. It can support full HD video, and devices can be set up to include SD slots, HDMI ports, and eMMC and SATA storage.

The Snapdragon 410E has a slower CPU and less powerful graphics processor. It comes with 802.11b/g/n Wi-Fi and Bluetooth.

Qualcomm's Snapdragon and AMD's Polaris GPU will ship later this year. It'll be possible to buy the Qualcomm chips directly from vendors like Arrow Electronics.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags AMD

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Agam Shah

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?