Report: Samsung is still struggling to explain why the Note7 keeps exploding

Samsung must now battle long-term damage to the company's reputation after the unprecedented recall of all Note7 phones.

Racing to the market may have burned Samsung twice.

First, a rush to beat the iPhone7 with a technologically superior Galaxy Note7 might have gotten the company into trouble in the first place by shipping out a phone no one realized had the potential to explode.

The problem has compounded with a failed recall, culminating in a second callback and the cessation of the Note7 altogether. According to a New York Times report, the company still doesn’t have a handle on why the phones are catching on fire. Engineers were unable to duplicate the exploding phone issue, which was wrongly pegged on faulty batteries. Samsung recalled the originals, shipped replacements, and then they started to explode, too.

According to the report, Samsung’s corporate culture may have been part of the problem:

Two former Samsung employees, who asked not to be named for fear of retaliation from the company, described the workplace as militaristic, with a top-down approach where orders came from people high above who did not necessarily understand how product technologies actually worked.

Even worse, the report revealed that Samsung testers were told to keep all communication offline in order to avoid lawsuits and subpoenas. If that extended to electronic record keeping, managing such a technologically complex engineering challenge would have been a nightmare.

At this point, the main issue for Samsung in finding the solution and convincing the public that future smartphones will be safe. Early next year we’ll likely see a Galaxy S8, and the company will have to contend with a skeptical public that may have moved on to other phones.

Why this matters: This whole incident will be studied in business school for years. In rushing to market with both the original and recalled phone, Samsung clearly missed what turned out to be a catastrophic problem. Ending the Note7 was the right move, giving Samsung the chance to reset, diagnose the problem, and try to reboot for future phones.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags samsunggalaxy

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Derek Walter

Unknown Publication
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?