Microsoft rescues disheveled lady Skypers with its TeleBeauty virtual makeup app

Women are going to love this. Right? Right?

I hate to say it, but this sounds like the solution a man would come up with to solve the problem of makeup: a new Skype overlay applies “virtual makeup” to women conducting Microsoft Skype calls.

Microsoft Japan, in conjunction with cosmetics supplier Shiseido, has developed TeleBeauty, an app that applies virtual makeup—with styles ranging from “cool” to “trendy”—over a face. TeleBeauty uses the laptop’s camera to superimpose the makeup scheme as the woman (or a man, though the app seems aimed at women) conducts a Skype for Business call.

telebeauty 3

Coworkers will love it!

It’s not exactly clear how women will download the app, as the official Shiseido video hasn’t posted a link. A search of the Shiseido website didn’t turn up anything, either. However, TeleBeauty isn’t Shiseido’s first foray into apps; this past summer, the company debuted an app to (ahem) rate women on their smile.

Shiseido’s latest app, apparently used by Microsoft Japan, Shiseido, and other companies that “encourage telecommuting,” is just as encouraging.

“Is your lap full? You’ll still be ready for a closeup,” a Shiseido TeleBeauty video exhorts. “Anywhere, anytime.”

telebeauty shot 2 Shiseido

A new look for a new day.

Shiseido encourages women to explore the app’s settings: “Go natural, for everyday meetings”, or “bold, to get undivided attention,” or even “trendy, to pitch a new idea.” To the untrained eye, it’s not quite clear where the app actually applies the virtual makeup, however.

Why this matters: We’ve all been there: a Skype call just two minutes away, a quick look in the mirror. Oh no! If you’re a man, that could mean running a comb through your hair, or maybe a quick buzz with a razor. But women are held to a higher standard: Hair and makeup are mandatory. So is TeleBeauty an intriguing vision into the future of business communications? Just another microaggression waged upon women? A much-needed timesaver? Or simply something that will inevitably flop? Tell us in the comments below.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags MicrosoftSkype for Business

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mark Hachman

PC World (US online)
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?