PC World's readers stick with the best!

With the latest Roy Morgan readership results, released 21 February 2003, PC World has consolidated its position as the most read magazine for computer professionals and serious end users.

The Roy Morgan readership survey for the period January 2002 to December 2002 shows PC World is a clear leader, with a readership of 301,000. In contrast, PC World’s two main rivals, APC and PC Authority, are below the 200,000 mark: APC has 185,000 readers and PC Authority has 199,000.

According to PC World’s editor Amanda Conroy, the magazine’s loyal readership is evidence of the targeted, quality editorial. “Our readers – whether they are individual consumers, IT professionals or small business managers – rely on us every month for advice on buying and using the best technology products,” she said.

Advertisers, too, are finding PC World the best option in computing magazines. “We have built a very impressive loyal readership of just over 300,000, which makes PC World by far the number one advertising medium in its category,” Matt Rigney, PC World’s national sales manager, said.

“IT advertisers are continuously faced with the task of reaching active buyers before a product is superseded,” Rigney said. “PC World offers 300,000 readers that avidly read the editorial and advertising pages every month for buying information, making it the premiere title for the best market coverage of active buyers.”

The AC Nielsen Ad Ex for the period January to December 2002 shows that more advertisers (930 ad pages) use PC World than any other computer monthly, bearing out this clear preference in the market for PC World.

AWARD WINNING PUBLICATION

PC World continued its success and recognition as a premium business title in the Australian Business Publishers Bell Awards, receiving the award for “Best Sales and Marketing Program to Advertisers” in 2002.

In 2001 PC World received a Highly Commended in the “Best Specialist Magazine of the Year”, the award it won in 2000, as well as for “Best Product Information Series”.

QUALITY AND INNOVATION

During the last 12 months, PC World has implemented the following major initiatives:

FEBRUARY 2003: FREE SOFTWARE MINIBOOK (THIRD EDITION)
The third edition of this best-selling series shows how anyone can save over $1700 by using free alternatives to retail programs. It features seven free games, three office suites, free video editing tools, antivirus software, games, Internet tools, PC utilities and more. Over 50 programs are featured on CD; the book explains the main features of each program and offers tips for getting the most out of a PC.

JANUARY 2003: LINUX MINIBOOK (THIRD EDITION)
The PC World Linux Minibook Third Edition is the biggest release to date. There's new and rewritten content as well as a massive six CDs on the cover - offering users everything they need to make the most of Linux.

DECEMBER 2002: THE ULTIMATE GUIDE TO MAC OS X MINIBOOK
Whether you've used older versions of the Mac OS or you're simply new to Apple computers in general, this Minibook will help you get your head around key concepts involved in using OS X as well as discovering the benefits of its Unix core.

NOVEMBER 2002: THE ULTIMATE DVD & DIGITAL VIDEO MINIBOOK
The Ultimate DVD & Digital Video Minibook will show you how to get more from video editing on your PC. The full-colour 112-page book features tips, tutorials, reviews of the latest software, and buying advice for DVD and video hardware.

SEPTEMBER 2002: THE PC WORLD TIPS AND TRICKS MINIBOOK
The PC World Tips & Tricks Minibook can help you regain confidence and control of your PC. It contains over 300 specially selected tips to show you how to fix problems, customise your computer and get more from Windows. The full-colour, 112-page book covers the 'big six' releases of Windows: 95, 98, Me, NT4, 2000 and XP.

FOR FURTHER INFORMATION CONTACT:

Mike Udabage, Vice President PC Division Phone: 02 9902 2774; Email: mike_udabage@idg.com.au

Amanda Conroy, Editor Australian PC World Phone: 02 9902 2781; Email: amanda_conroy@idg.com.au

For this and other recent PC World press releases visit http://pcworld.idg.com.au

PC World Background

  • Australian PC World was launched in 1984 and is part of IDG’s global PC World product line, which is published in 63 different countries.
  • Australian PC World Current Average Paid circulation is 50, 078 (ABC Audit period ending December 2002.)
  • Australian PC World readership is 301,000 (Roy Morgan Readership Survey period ending January 2003).
  • Australian PC World is also part of the PC World Online global network which has: 3.5 million visits per month, 40 million ad views per month and 13 million page views per month.
  • Australian PC World is a division of IDG, the world ’s leading IT media, research and exposition company. IDG publishes more than 290 computer magazines and newspapers and 4,000 books. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide. Company information is available at http://www.idg.com.

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