Fitbit scoops up rival fitness tracker maker Pebble

Pebble will shut down the manufacturing of its products, the company says

Fitbit, the maker of popular fitness trackers, has acquired assets owned by rival Pebble, including key employees and intellectual property related to software and firmware development.

The deal, which was reported last week, closed on Tuesday, Fitbit announced on Wednesday. Amid slumping sales in the overall smartwatch market, Fitbit was interested in the PebbleOS, which has a large number of apps running on it and can be paired with both Apple’s iOS and Android.

Pebble, which launched with the help of a US$10 million Kickstarter campaign in 2012, will stop manufacturing devices, company founder Eric Migicovsky said in a blog post.

"Pebble is no longer able to operate as an independent entity," Migicovsky wrote. "We have made the tough decision to shut down the company and no longer manufacture Pebble devices."

Pebble devices will continue to work, but "functionality or service quality may be reduced in the future," he added.

The deal, with terms not disclosed, will help Fitbit deliver new products, features, and functionality more quickly, the company said. The deal will also aid Fitbit's efforts to develop customized products and applications for customers, employers, and health providers, it said.

With the deal, Fitbit is "well positioned to accelerate the expansion of our platform and ecosystem to make Fitbit a vital part of daily life for a wider set of consumers, as well as build the tools healthcare providers, insurers, and employers need to more meaningfully integrate wearable technology into preventative and chronic care," CEO and co-founder James Park said in a press release.

The acquisition will also help Fitbit deliver products across mobile OSes. Pebble was a "trailblazer" by creating the largest open, agnostic connected device operating system, and it complements Fitbit's compatibility with more than 200 iOS, Android, and Windows Phone devices, the company said.

The smartwatch market saw an annual decline of units shipped by more than 51 percent in the third quarter, according to IDC. In the third quarter, sales of Pebble devices slumped by 54 percent to 100,000 units from 200,000 devices a year earlier, IDC said.

Fitbit, in early November, forecasted a modest 2 percent to 5 percent growth in sales in the fourth quarter.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Grant Gross

IDG News Service
Show Comments


James Cook University - Master of Data Science Online Course

Learn more >


Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?