Sega rebrands 2K line as ESPN Videogames

Sega is rebranding its "2K" line of sports video games, swapping ESPN into the series' title to emphasize Sega's partnership with the sports broadcasting network.

The series will now be known as ESPN Videogames, with a line up including ESPN NFL Football, ESPN NBA Basketball, ESPN NHL Hockey, ESPN College Hoops and ESPN World Series Baseball. The 2K branding will live on as a logo in the lower right-hand corner of the games' boxes.

With the rebranding comes a deeper level of integration with ESPN, executives from Sega's Visual Concepts Entertainment development studio said Wednesday at a press conference in New York.

ESPN announcers are recording extensive commentary for the games, with ESPN's Chris Berman narrating ESPN NFL Football, and commentators Gary Thorne and Bill Clement offering play-by-play and color in ESPN NHL Hockey. ESPN-style presentation will permeate the games, with stylized camera angles and themed ESPN music and graphics featured during play.

"In the games last year you saw basic ESPN elements. What you're going to see this year is a complete broadcast presentation. We have absolutely blurred the line between a video game and a television broadcast," said Visual Concepts Senior Vice President of Sports Marketing Steve Raab.

Visual Concepts also unveiled its choice for this year's ESPN NFL Football spokesman and cover player: Tampa Bay Buccaneers defensive tackle Warren Sapp, who "plays like every game may be his last," according to Visual Concepts President Greg Thomas.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Stacy Cowley

IDG News Service
Show Comments

Essentials

Mobile

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?