Sony previews an OLED TV with an eye-popping picture

The screen of the TV vibrates to produce sound, so no traditional speakers are required

Sony showed off on Wednesday an OLED television it plans to sell later this year that features a gorgeous image and eliminates traditional speakers by vibrating the display to produce sound.

The A1E series Bravia TVs represent a return to the commercial OLED TV business for Sony. OLED screens are based on a fundamentally different technology from the dominant LCD and produce light from fluorescence of an organic element.

That produces deeper and richer colors than LCD and means the displays can be thinner -- both attributes of the new Bravia sets.

Sony was an early leader in OLED and presented its first commercial OLED TV in Japan in 2007, but the XEL-1 was expensive, had a small screen and ultimately died a quiet death. Sony has continued to produce OLED monitors for professional users, but had stuck with LCD technology until now.

170104 sony 3 Martyn Williams

A Sony OLED TV on show at CES in Las Vegas on January 4, 2017.

The lack of speakers not only helps the TV get a little thinner but the space around the screen is also reduced.

On show at CES in Las Vegas on Wednesday, the A1E TVs were displaying stunning images and drawing praise from those seeing them. But the real test will be in the home, where lighting isn't as well controlled as at CES and the source video image is probably not as high quality.

"You'll see more than you ever thought possible in a display," said Sony CEO Kaz Hirai during a news conference.

The audio technology, which Sony is calling "Acoustic Surface," is intriguing but it was too noisy on the CES show floor to really evaluate the sound quality from the TVs. 

"This is a world's first, sound that comes directly from the screen," said Hirai. "This revolutionary acoustic surface technology actually vibrates the display to produce the awe-inspiring sound."

But sound quality has been a constant complaint from consumers as TVs have gotten thinner and speakers have gotten smaller, so it presumably can't be any worse.

Sony didn't provide a launch date or pricing for the TVs.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags CES 2017

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?