Sony previews an OLED TV with an eye-popping picture

The screen of the TV vibrates to produce sound, so no traditional speakers are required

Sony showed off on Wednesday an OLED television it plans to sell later this year that features a gorgeous image and eliminates traditional speakers by vibrating the display to produce sound.

The A1E series Bravia TVs represent a return to the commercial OLED TV business for Sony. OLED screens are based on a fundamentally different technology from the dominant LCD and produce light from fluorescence of an organic element.

That produces deeper and richer colors than LCD and means the displays can be thinner -- both attributes of the new Bravia sets.

Sony was an early leader in OLED and presented its first commercial OLED TV in Japan in 2007, but the XEL-1 was expensive, had a small screen and ultimately died a quiet death. Sony has continued to produce OLED monitors for professional users, but had stuck with LCD technology until now.

170104 sony 3 Martyn Williams

A Sony OLED TV on show at CES in Las Vegas on January 4, 2017.

The lack of speakers not only helps the TV get a little thinner but the space around the screen is also reduced.

On show at CES in Las Vegas on Wednesday, the A1E TVs were displaying stunning images and drawing praise from those seeing them. But the real test will be in the home, where lighting isn't as well controlled as at CES and the source video image is probably not as high quality.

"You'll see more than you ever thought possible in a display," said Sony CEO Kaz Hirai during a news conference.

The audio technology, which Sony is calling "Acoustic Surface," is intriguing but it was too noisy on the CES show floor to really evaluate the sound quality from the TVs. 

"This is a world's first, sound that comes directly from the screen," said Hirai. "This revolutionary acoustic surface technology actually vibrates the display to produce the awe-inspiring sound."

But sound quality has been a constant complaint from consumers as TVs have gotten thinner and speakers have gotten smaller, so it presumably can't be any worse.

Sony didn't provide a launch date or pricing for the TVs.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags CES 2017

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?