​Making the PC great again

Is the 'good enough' mentality or corporate reporting holding technology back?

Case mods are helping to make the PC great again. In some areas.

Case mods are helping to make the PC great again. In some areas.

Several years ago many major tech leaders declared that the PC was dead. It seemed that the art of connecting people to tethered screens had come to an end. I think what industry leaders actually meant was, that the age of good-enough computing was now here and that the normal selling cycles of people replacing their PCs every 12 or 24 months had come to an end - simply because whatever they were currently using was good enough.

There were also other new options such as tablets and smart phones. The PC now had fierce competition for screen time. These competitors made certain features not so PC-critical anymore – there was an app for everything.

Meanwhile, business computing sales in the enterprise space moved to leasing on three-to-five year cycles. This made PCs more of an accounting/tax anomaly then a tech issue. This is the reason why companies such as Lenovo, Dell and HP have not been as badly affected by the consumer decline for Windows-based PCs.

It isn’t that the PC is dead, it’s more that publically-listed multinational corporations need to keep reporting a specific amount of sales growth every quarter. This just doesn’t correspond with end users’ personal computing requirements. Why should the share price of a global company have anything to do with the user experience of someone? Well, there are many reasons actually.

Apple in the consumer space has been able to deliver consistent growth by simply having more than one traditional personal computing category; an iPhone, after all, is a pocket computer with additional features. Even now we are seeing a slowdown, because simply put, smartphones are mostly good enough and why should the end user have to upgrade to a newer one? The issue here is again more about corporate reporting than actual consumer demand or requirements.

Maybe our consumer-based society is starting to say that we just want to have “good enough” things to improve our lives. After all would you throw out your current thin-screen TV for one that is slightly thinner?

I believe the tech industry is facing a lot of issues at the moment but the one that everyone seems to be ignoring is, how do customers benefit? As one of the people in the tech industry who makes products to improve people’s lives, should we simply just be focusing on improving people’s lives or making products that have a longer life cycle that are better, not only because they are faster or prettier, but more sustainable and offer longer life?

We can make the PC great again but we need to make PCs that aren't just for the purpose of selling more, not because they are faster or thinner but simply better in non-direct ways. This is what improves the end users' ability to do whatever they want, better.

Jaan Turon is Chief Designer and Director of Venom Computers | Twitter | Instagram: jaanturon

Read more: ​How to set up new computer RAM memory after installing it 2017

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags notebooksPClaptopsPCs

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jaan Turon

PC World
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?