HMD's new Nokia 3310 turns back the clock -- and turns heads

The updated 2000s feature phone has a 25-day battery life and will cost about 49 euros

IDG

IDG

This year’s Mobile World Congress is starting to look like an oldies tour.

It’s a time-honored tradition in pop music for acts long past their prime – some with only a few of their original members – to play a few of their greatest hits at state fairs and other cheery venues. As one star of a bygone era leaves the stage, the next takes over.

On Sunday, for the second time in two days here in Barcelona, a licensed manufacturer introduced a handset bearing a venerable phone brand that evoked that company’s glory days.

Following BlackBerry’s introduction of the KEYone, a smartphone from partner TCL with the familiar physical keyboard of BlackBerries past, Nokia licensee HMD Global launched a (slightly) modernized version of the Nokia 3310, a rugged, beloved feature phone first introduced in 2000.

Though it came at the tail end of an event where HMD announced upcoming global availability of its Nokia 6 and two new lower-end models, the 3310 drew the most interest. It stands out in the age of slab-like smartphones for its curvaceous shape and old-style numeric keypad.

The new 3310 also has essentially the same user interface as the original, with menus, a selector, and navigation keys that will be familiar to millions of users who once had Nokia feature phones. But the screen is larger, covering the top half of the phone’s face, and in color. Snake, an early Nokia phone game, is back and in color this time. The phone’s body will come in bright yellow and red glossy versions as well as matte blue and matte gray.

Battery life will be a key selling point for the new 3310. It’s good for up to 22 hours of talk time and 25 days of standby. Price will be another, at least in developed markets. The average global retail price will be 49 euros when it goes on sale in the second quarter, according to HMD.

The smartphones HMD introduced on Sunday are likely to be the Finnish company’s real bread and butter. The Nokia 6, a midrange phone with a 5.5-inch display and a 16-megapixel back camera that went recently went on sale in China, is set to go on sale globally in the second quarter for an average of 229 euros. A special piano-black version with some other perks will cost 299 euros.

It’s also getting two smaller siblings, also coming in the second quarter: the Nokia 5, a 5.2-inch device with a 13-megapixel back camera priced at about 189 euros; and the Nokia 3, with a 5-inch display and an 8-megapixel camera, for about 139 euros.

They’re the first Nokia phones with Android, and it’ll be a “pure” Android, with prompt updates to each new version of the OS, along with regular security updates. Google Assistant is included with all three.

HMD promoted the design and quality of its smartphones, saying each was made from a single block of aluminum. It even showed an Apple-style manufacturing video with a mellow, British, Jony Ive-like narration. But at the end of the event, the biggest crowd in the hands-on section gathered around the 3310.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags mobile phonesNokia

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Stephen Lawson

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?