Panasonic pushes buttons with smart home prototypes at SXSW

Panasonic’s home-fermenting machine, DIY dry-cleaner, and ambient media player are just concepts for now, but the company is using SXSW to figure out which one to make first.

Panasonic isn’t the first company that comes to mind when you think of visionary tech that pushes the envelope. I picture an old TV my family once owned that eventually made way for a newer model from a different brand. But the company’s Game Changer Catapult division took over a bar at South by Southwest and rebranded it as Panasonic House to test some new ideas in unexpected ways.

The company showed off a DIY dry-cleaning machine called MonStyle, an Ambient Media Player for turning a TV display into a work of art, and a home-fermenting machine that’s equal parts Blue Apron and slow cooker for kimchi fans.

Panasonic House was a showcase for protytpes—none of the devices on display has a price or planned release date. The company is using South by Southwest to gauge public reaction to these products. Panasonic was even tallying votes to see which gadget people want to see first. (The results have yet to be announced.)

Panasonic has a long way to go to become a smart home heavyweight in the States, but there were some intriguing ideas. Watch the video to see.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags SXSW 2017Panasonic

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Caitlin McGarry

TechHive (US)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?