What do you mean by ‘Soft Launch’?
While August 29th will be the first time OnePlus is officially selling its products to Australian (outside of online resellers), the company won’t be doing so through retail. At least, not yet.
Their initial foray into the Australian market will be limited to their own online channels and two ‘fan meet-up’ events in Melbourne and Sydney.
According to OnePlus, “Many of our fans in Australia have purchased our products via friends or family traveling abroad, or through parallel imports. However, this doesn't compare to the user experience when dealing directly with OnePlus.”
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”We wanted to change this, but still being a relatively small company, we've decided to enter the Australian through a Soft Launch program to test our product and supply chain.”
How much will it cost?
The OnePlus 5 with 6 GB RAM and 64GB storage will be available in Slate Gray and Soft Gold colors for AUD $599.
The OnePlus 5 with 8 GB RAM and 128GB storage will be available in Midnight Black and Slate Gray colors for AUD $699.
OnePlus say that “that prices set during the Soft Launch are not indicative of future prices of our products in Australia,” which could be taken to mean that early adopters might actually stand to save a little bit of money for a change.