Fitbit give their Ionic smartwatch an IFA reveal

Fitbit finally pull the trigger and enter the smartwatch market

Fitbit Ionic

Fitbit Ionic

Credit: Fitbit

Fitbit has finally pulled the trigger and officially announced their first smartwatch during this year’s IFA Conference in Berlin.

“Ten years ago, Fitbit pioneered the wearables category with the introduction of its first health and fitness tracker. Since then, we have become the leading global wearables brand, setting the pace of innovation in the category and establishing the largest social fitness network that helps millions of people around the world be healthier,” said James Park, co-founder and CEO of Fitbit.

What Is It?

The Fitbit Ionic will feature a 4 days of battery life, automatic activity and sleep tracking, relative SpO2 sensor, (which the company says will make it possible to track deeper health insights like sleep apnea in the future), GPS tracking, on-device dynamic workouts, improved heart rate tracking, and water resistance of up to 50 meters.

Fitbit IonicCredit: Fitbit
Fitbit Ionic

He says that “with Ionic, we will deliver what consumers have not yet seen in a smartwatch – a health and fitness first platform that combines the power of personalisation and deeper insights with our most advanced technology to date, unlocking opportunities for unprecedented health tracking capabilities in the future.”

The device will also feature an array of smart features contactless payments (via Fitbit Pay), on-board music, smart notifications, customizable clock faces and a variety of apps available through the Fitbit App Gallery.

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Fergus Halliday

PC World
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