Google marries AI, hardware and software with Made By Google

Credit: Google

Google's AI-first approach to hardware is taking it in new directions, with smart earbuds and cameras amongst the new gadgets unveiled at the Made By Google event in San Francisco.

While new Pixel smartphones and Home smart speakers were a lock-in at Google's latest hardware launch, the tiny Google Clips smart camera was more of a surprise.

Credit: Google

Even smaller than a GoPro, the US$249 Google Clips camera is only two inches square. At first glance looks like yet another action camera rival but Google Clips is more intended for capturing candid family
photos than outdoor action movies. Australian pricing and availability is yet to be announced.

Google's palm-sized camera comes with a rubber casing with a stand for sitting upright on a benchtop, along with a soft clip on the back for attaching it almost anywhere. While the camera has a shutter button, and can be controlled remotely from a smartphone, the idea is to set up the camera during a photo-friendly occasion and let it decide when to take the best photos and video clips.

The camera features a 12-megapixel sensor with a 130-degree field of view and f2.4 aperture, which struggles to produce better pictures than you'd capture with a high-end smartphone. Were this the limit of Google Clips' capabilities then Google would not have bothered entering the crowded camera market, says Rick Osterloh - Google Senior VP of Hardware.

The appeal of Google Clips was a chance to put Google's advanced face recognition, image processing and machine learning algorithms to work in new and interesting ways, Queiroz says. Google Clips is also changing the photo-taking experience, making it easier to capture moments which vanish as soon as you pull your smartphone from your pocket.

Left to its own devices, the tiny Google Clips camera automatically looks for great candid photos – particularly when people are smiling and looking at the camera but not posing for a shot. The idea is to place the camera alongside the cake at a birthday party, or on the kitchen bench when baking, and let it unobtrusively watch for great photo opportunities so the family photographer can remain in the action rather
than behind the lens.

Afterwards users can remotely scroll through the camera's 16GB of onboard storage from their phone, plucking out great photos or short seven-second video clips (without audio as the camera lacks a microphone). You can also turn any video frame into a still photo.

Credit: Google

As with Google Clips, the new Pixel Buds wireless earbuds also enter a crowded market but take advantage of Google's powerful AI to stand out from the crowd. The AU$249 earbuds don't yet have an Australian release date but are expected to be available by the end of the year. The wireless earbuds work with any Bluetooth-enabled device, with built-in dual microphones to enable hands-free calling. They also allow owners of Google Assistant-compatible Android phones to access Google's talkative assistant directly from the headset by tapping on the right earbud. This allows wearers to speak directly to Google Assistant without needing to begin every request with "Okay, Google".

What really helps Pixel Buds stand out from the crowd is its ability to tap into the Google Translate app running on Google Pixel smartphones; both the Pixel 2 and Pixel 2 XL announced this year alongside the
earbuds, as well as the original Pixel and Pixel XL launched this time last year.

Asking Google Assistant to "Help me speak French" launches Google Translate on the Pixel phone – translating spoken phrases into French and playing the results via the smartphone's speaker as well as
displaying them on the screen. Responses in French are captured by the Pixel phone's microphone, translated into the user's native tongue and played through the Pixel Buds.

Google Translate via the Pixel Buds supports 40 languages, with the translate features taking a major leap forward in recent times thanks to Google's TensorFlow neural network machine learning.

Thanks to the use of Tensor Flow since 2015, Google has added support for more languages and improved the speed of translations due to enhanced algorithms and new hardware. A 10-word sentence which took 10 seconds to translate is now processed in .2 seconds even though Google Translate handles more than 1 billion translations each day – with 500 million active users across 103 languages.

Credit: Google

Meanwhile Google has launched new Google Home Mini and Max speakers to sit alongside the original Google Home smart speaker launched last year.

Credit: Google

All three speakers offer users spoken access to Google Assistant using natural language commands and machine learning, allowing users to query Google, stream music, control smart home devices and more. The AU$79 Home Mini sacrifices sound quality and is perhaps best suited for the kitchen bench or bedside table, while the Max will cost north of AU$500 and offers impressive sound quality to rival the highly-respected Sonos streaming speakers.

Adam Turner attended Made By Google event in San Francisco as a guest of

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags GooglePixelGoogle PixelPIxel 2Google Pixel BudsPixelbookMade By GoogleGoogle ClipsGoogle Pixelbook

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Adam Turner

PC World
Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers


This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang


It really doesn’t get more “gaming laptop” than this.

Jack Jeffries


As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr


The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?