Huawei Mate 10 hands-on: Five ways the neural processor is a game-changer

A smartphone that's actually smart.

Credit: Michael Simon/IDG

On the surface, there’s very little to distinguish Huawei’s Mate 10 and Mate 10 Pro from the Pixel 2 XL or Galaxy S8. They have the same 6-inch screens, small bezels, curved edges, and sleek design as their premium peers, but Huawei isn’t trying to wow you with the Mate 10’s beauty. It wants you to fall in love with its brain.

And the Mate 10s have a big, beautiful one. Powered by the Kirin 970 chip, Huawei’s newest flagships aren’t just about speed boost and power efficiency. The phones also feature a dedicated neural processing unit (NPU) that brings AI and machine learning to all aspects of the phone. Even in my short time with it, I was extremely impressed.

Plain but good-looking

The Mate 10 and Mate 10 Pro have important physical differences, but they look remarkably similar. Even with a home button, the 5.9-inch Mate 10 is just 4 millimeters taller than the 6-inch Mate Pro. I couldn’t see much of a difference between the Mate 10’s 1440p LCD screen and the Mate 10 Pro’s 1080p OLED one, and even the Pro’s 18:9 resolution doesn’t really make it stand out.

huawei mate 10 bottom bezel Michael Simon/IDG

The Mate 10 Pro has a larger OLED screen, but it doesn’t look much different than the Mate 10’s LCD one.

Both phones feel nice to hold due to their “multi-axis” curved design, and the glass back feels smooth but not slippery. There’s a horizontal stripe encasing the camera on the back of the both phones, which adds a touch of visual flair, but overall, they’re relatively unassuming devices.

However, once you start using the Mate 10, you begin to see how much Huawei has put into it. Not only is it one of the first Android phone to be based on Oreo, it’s also the first to feature an NPU, which adds a level of intelligence I haven’t seen on other phones. Last year’s Mate 9 brought Alexa integration to an Android phone for the first time, but the Mate 10’s NPU is something entirely different.

It’s not a smart assistant per se. Rather, it brings an overall sense of intelligence that uses AI calculations to permeate all aspects of the phone. Here are five features that’ll set it apart from other “smart” smartphones:

1. Speed boost

Huawei’s Kirin processors have always been able to stand shoulder-to-shoulder with the latest Snapdragons, but the 970 takes things to a new level. Not only does the new chip bring the usual speed and power enhancements, Huawei says the NPU will work with the CPU to deliver up to 25X performance improvement when needed. That means the chip can crank up the power when it’s needed, whether you’re running one of Huawei’s stock apps or a third-party one. And Huawei also says the NPU will ensure that the phone will stay fast long after other Android handsets are showing signs of slowing down.

2. Photography

huawei mate 10 camera appMichael Simon/IDG

The Mate 10’s camera knows what it’s shooting and adjusts the settings accordingly.

The Mate 10s NPU is on full display when it comes to taking pictures. On the front, the AI engine will help the camera focus quicker when dealing with group shots, but it’s the main camera that gets the coolest tricks. Instead of digging into shooting modes or dealing with manual controls, the Mate 10 will automatically detect the object you are trying to shoot and adjust things like the exposure, white balance, and ISO to deliver the perfect shot. For example, if you’re taking a picture of a sunset, the camera will switch into the appropriate mode as soon as the field comes into view. I tested it with a bouquet of flowers, a plant, and a plate of food, and the object recognition was nearly instantaneous as I moved the camera between them. Huawei says the AI engine will evolve over time to recognize more scenes, but from what I’ve already seen, it’s even cooler than Apple’s Portrait Studio modes.

3. Power efficiency

The neural processing engine also handles power management, adding a 50X improvement over the CPU alone. Huawei says you’ll be able to get 20 hours of video playback and 4G web browsing on a single charge. By comparison, Apple only rates the iPhone X for 13 hours of video playback and 12 hours of internet use. Obviously, real-world use will be the true test, but Huawei’s claims are pretty major. The Mate 9 was extremely impressive when it came to battery life, but even with the same 4,000mAh battery, the Kirin’s 970’s NPU could represent a real breakthrough in battery life.

4. Translation

huawei mate 10 translation Michael Simon/IDG

The Mate 10 uses its Neural Processing Unit to quickly translate text.

Translation is becoming one of the premier features of AI engines. We saw it on the Galaxy S8 with Samsung’s Bixby Vision, and Google has built a translation feature into its new Pixel Buds earbuds. Like Bixby, Huawei’s method also involves the camera, but you’re not using the camera app. Instead it works with Microsoft Translator, which is pre-installed on the Mate 10 and has been optimized to work with the NPU. In my brief testing it was extremely fast and accurate, and you don’t need to be online to use it. As soon as I snapped a photo of the text I wanted to translate, the English translation appeared on my screen.

5. Anticipation

The best use of the Mate 10’s new intelligent chip will be in the subtle ways it anticipates your needs and adapts to your environment. For example, if you’re reading in bed at night, the chip will automatically turn on the blue light filter based on the time of day, the light in the room, and what you’re doing. On most Android phones, you can set a daily schedule for when you want the filter to kick on, but the Mate 10 will be able to dynamically activate it during the times when you actually need it. Huawei says that this type of machine learning will be visible all over the phone, such as grabbing relevant info when you scan a business card or applying depth of field to photos. It’s similar to what we’ve seen in Google Lens demos, but this is built into the phone itself.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Huawei

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Simon

PC World (US online)
Show Comments


James Cook University - Master of Data Science Online Course

Learn more >


Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >



Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?