CUB Announces Hack The World Winners

Carlton & United Breweries and AB InBev are pleased to announce the winners from the first ever Hack the World event held in Melbourne. The event attracted 60 of Melbourne’s brightest data scientists, software developers, innovators and engineers to create solutions for real world problems.  

“Over our Hack the World weekend, teams developed innovative prototypes to solve real world problems, we’re proud to have created this opportunity for future technology leaders to come together and compete,” said Ken Cousins, AB InBev’s VP of Solutions for Asia Pacific South.

“Leveraging new technology like Augmented Reality and chatbots is the way of the future, it’s an exciting space to be in, and these were exciting people to work with.”  

Teams were asked to solve a series of problems, with just 36 hours to come up with a solution and mentoring from tech companies Amazon Web Services (AWS) and Aruba, to help leverage new technologies and make their ideas a reality.  

The Grand Prize went to the group Beer Baron, who developed an Augmented Reality app that interacts with your beer at the bar. The brand of your beer will create unique interactions with your beer bottle using AR technology, which you can record and send to your mates. Beer Baron received $10,000 to develop their app and an AWS device for every team member.  

The Best Consumer Solution was developed by PartyBesty, who developed an app that tracks exactly how much alcohol you’re drinking throughout the night. By simply taking a picture of your drink label or barcode, the app uses AI to identify what you’re drinking and how much alcohol is in it. The app also uses chatbot technology, which will call you to check-in, and if you need to call it a night the app can call an Uber or your mates.  

Txttobeer developed the Best Customer Solution, with an app that allows you to order drinks via text and have them delivered to your table.  

Hack the World is AB InBev’s innovation platform and global community through which it commits to work with start-ups, innovators, entrepreneurs and students, building solutions to bring people together for a better world.

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