Self-driving cars head for Las Vegas consumer electronics show

If you want to where self-driving vehicles are going then forget the auto shows, head for CES

With millions of autonomous vehicles expected on our roads a decade from now, who’s going to teach them all to drive?

Maybe you, if Intel subsidiary Mobileye gets its way. And not only does it expect you to pay for the privilege, it thinks you’ll be excited by it.

Mobileye, and other businesses including Nvidia, Visteon and Toyota are working to make car electronics as much a part of this year’s CES event in Las Vegas as consumer electronics.

New technology Mobileye is showing at CES 2018 in Las Vegas this week will allow cars with advanced driver assistance systems (ADAS) such as lane-keeping or adaptive cruise control to watch how and where you drive, gathering data that will be of use to fully autonomous vehicles in the future. Its crowd-sourcing on wheels.

Mobileye expects that auto makers including BMW, VW and Nissan will sell millions of cars equipped with front-facing cameras and the fourth generation of its EyeQ chips this year. As ther owners drive around, these chips will scan their surroundings and build detailed maps relating road features to stationary landmarks such as traffic signs and buildings.

The chips are powerful enough to condense 300 hundred million pixels per second of video into just 10 kilobytes of mapping data per kilometer, according to Mobileye’s Chief Communications Officer, Dan Galves.

That condensed data is then uploaded to Mobileye’s cloud database, part of what it calls its Road Experience Management program, where it can be used to train and guide future autonomous vehicles.

Drivers concerned about privacy needn’t worry, said Galves: The data is anonymized. The only thing Mobileye records about its origin is the brand of vehicle it came from, and that’s only because of revenue-sharing agreements it has with certain auto makers.

Mobileye’s EyeQ4 chip is powerful enough for so-called Level 2 and Level 3 autonomous vehicles -- ones that assist drivers with steering and braking, or do all of the driving under human supervision. It expects 11 auto makers to launch vehicles containing the chip this year or next.

Further out, it expects many auto makers to adopt its next generation chip, the EyeQ5. Building a Level 4 or Level 5 autonomous vehicle, capable of driving without human supervision, should be possible with just a couple of these chips and an Intel Atom processor, according to Galves. The combination can deliver around 50 tera-operations per second of processing at a lower cost and power consumption than competing architectures that require several hundred tera-ops to achieve the same results he said.

Mobileye is now working with Chinese auto maker SAIC on Level 3, 4 and 5 autonomous vehicles, it said at CES. SAIC will also deploy the REM data gathering system in China, working with local mapping company NavInfo.

Other chip makers and electronics aren’t just going sit back and watch while Intel drives off with the whole market; they’re pushing for their share too.

Auto parts maker Visteon has been talking up its own autonomous vehicle platform, DriveCore, since the middle of last year, but now you can finally see the hardware, software and development environment in the company’s booth at CES.

Toyota Research Institute has wheeled out its latest autonomous vehicle in Vegas too. Its "Platform 3.0," built on a Lexus LS 600hL, includes a 360-degree sensor system that can "see" up to 200 meters, the company said. 

Nvidia is also at the show. Its CEO Jensen Huang said the company is working with Aurora Innovation on a hardware platform for Level 4 and 5 autonomous vehicles, built around Nvidia’s DRIVE Xavier processor. VW’s ID Buzz, an electric microbus due on the roads around 2022, meanwhile, will have an AI copilot built on Nvidia’s Drive IX processor, he said.

Uber, the ride-hailing company, is planning a fleet of self-driving cars and trucks, and their AI systems will use Nvidia chips, Huang said.

Rival ride-hailing company Lyft has its vision of a self-driving transport system on the road in Las Vegas this week. It’s partnered with Aptiv (formerly Delphi Automotive) to offer rides around town in vehicles loaded with the company’s autonomous technologies. These are only Level 3 vehicles, needing a human driver to get them out of and back into parking lots, but back in Palo Alto Lyft is working on Level 5 driving technologies of its own.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Peter Sayer

Peter Sayer

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?