CES 2018: Everything Announced At Samsung's Press Conference

Here's what got announced

Credit: Fergus Halliday | IDG

Following on from last year’s Galaxy Note 8 and QLED TV range, 2018 is shaping up to be a big year for Samsung. It all starts at this year’s CES in Las Vegas. Unfortunately, for better or worse, the company didn’t have a huge amount to show off this year. These days, it looks like the company’s biggest announcements tend to merit their own ‘Unpacked’ events.

Still, here’s what Samsung brought to this year’s CES:

“The Wall”

What is it?

Announced the evening before their official press conference, “The Wall” is a new 146-inch  modular MicroLED TV. Like QLED, it’s pitched as an alternative to OLED. It incorporates micrometer (µm) scale LEDs – which are much smaller than current LEDs - that serve as their own source of light.

What’s exciting about it?

Taking a jab at the competition, Samsung are pitching “The Wall” as the answer to the "problems of OLED".

As explained by Samsung themselves, “The MicroLED technology featured in The Wall eliminates the need for color filters or backlight, yet allows the screen to offer consumers the ultimate viewing experience. Also, the MicroLED screen excels in durability and effectiveness, including luminous efficiency, the light source lifetime and power consumption, setting the standard for future screen technology.”

Credit: Samsung

It’s also said to be super-adaptable. Samsung say that customers will be able to customise their television sizes and shapes to suit their needs. However, how that ends up being realised in a practical and commercial sense is a bit unclear at this time.

When will it be available?

At this time, no availability for this product has been announced. At this time, “The Wall” is just a proof-of-concept for Samsung.

How much will it cost?

Again, this isn't something you'll be able to pick up from a JB Hi-Fi quite yet.

Has Australian availability been confirmed yet?

No news on this yet.


What is it?

The world’s first QLED TV featuring 8K.

What’s exciting about it?

It uses AI technology to upscale standard definition content to 8K. Relying on proprietary algorithms, it works to to adjust screen resolution based on picture quality characteristics of each scene, to continuously improve picture quality and easily transform any type of content from any source into a high-resolution 8K.

When will it be available?

Samsung say that this product will be launched internationally, starting with Korea and the US during the second half of 2018.

How much will it cost?

It’s not clear but expect something in line with the premium pricing attached to the company’s current QLED stock.

Has Australian availability been confirmed yet?

No news yet.

Samsung Flip

What is it?

A 55-inch digital whiteboard in the same vein as products like the Google Jamboard.

What’s exciting about it?

Unlike other digital whiteboards, the Samsung Flip isn’t just a bog-standard giant PC with a bundled stylus. It comes ready to make use of Samsung’s S-Pen and able to easily connect to other Samsung devices. It lets users project their phones onto the display and control the contents of their smartphone by tapping the larger screen, enabling for more intuitive interactions.

Credit: Samsung

The Samsung Flip also comes mounted on a rotating hinge that lets users easily shift the display between horizontal or vertical orientations.

When will it be available?

Samsung say that the Flip will be available in the US and Europe later in 2018.

How much will it cost?

No specifics on this yet.

Has Australian availability been confirmed yet?

Possible but nothing has been said yet.

Samsung Family Hub Refrigerator

What is it?

The latest refresh of Samsung's award-winning smart refrigerator. According to Jeremy Senior, Director Home Appliances for Samsung Electronics Australia “For many Australians, the kitchen really is the hub of the home and plays a critically important role in bringing people together. Our latest Family Hub refrigerator has transformed the concept of the kitchen to help deliver the best in food management, easy connectivity, and entertainment for the modern Australian home.”

"The Family Hub represents how Samsung is developing connected and smart technology to help support Australians in their the day to day lives."

What’s exciting about it?

There are a few new design touches to note here such as food storage tracking and meal planning. However, the biggest change this time around comes with the arrival and integration of Samsung's Bixby smart assistant and the SmartThings IoT ecosystem.

Credit: Samsung

“Since Family Hub’s introduction in 2016, consumers have embraced it as their home’s digital command center to help manage food, family and fun. We’ve been listening closely to current users and created a new Family Hub that’s even smarter and more advanced than before,” said John Herrington, Senior Vice President, General Manager of Home Appliances for Samsung Electronics America.

“The integration of Bixby and SmartThings into the Family Hub is bringing a new level of intelligent connectivity into the room where people spend the most time: the kitchen.”

When will it be available?

Samsung say that the Family Hub later in 2018.

How much will it cost?

No specifics on this yet.

Has Australian availability been confirmed yet?

Possible but nothing has been confirmed as of yet. We've reached out to Samsung and will report back when we know more.

Other Tidbits

Much like their recent developers conference, Samsung spend A LOT of time at this year’s CES presser talking up Bixby 2.0. The voice assistant will be coming to the company’s future TV products (allowing you to search for content and remotely control connected smart devices) and Samsung say that by 2020 all their products will come with some degree of smart integration with the assistant and their SmartThings platform.

Credit: Samsung

Unfortunately, the problem here is Bixby itself. It hasn’t exactly lit the world on fire in the same way that Alexa and the Google Assistant have. The ball is in Samsung’s court as to whether they can improve on both the reality and the potential of the experience it offers.

For the full run-down on everything that happened at this year's CES in Las Vegas, click here.

Disclosure - Our coverage of CES 2018 was sponsored by Intel, Belkin and Alcatel - who collectively covered the cost of our flights and accommodation.

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Fergus Halliday
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