Australian Game Developers March On, Generating $118.5M In Spite of Limited Recognition and Support

Credit: Ruslan Olinchuk | Dreamstime

The Australian video game development industry continues to flourish, despite minimal recognition from the federal government, a survey of local game developers has shown.

According to the survey undertaken for the Interactive Games & Entertainment Association (IGEA), the Australian game development industry generated $118.5 million in the 2016-17 financial year, with three-quarters of the studios surveyed projecting growth.

“The survey shows that Australian game developers are continuing to push themselves to grow and succeed,” said Ron Curry, CEO of IGEA.

“We represent an industry that’s creative, highly innovative and export-focused. Games are not only important economically, they’re also embedded in Australian culture as a favourite pastime with 67 per cent of all Australians playing video games. Further, games are increasingly being used purposefully in areas including ages care, the workplace, health and education.”

The local industry employed 928 full-time equivalents, of which programmers (33%), artists (25%) and management, marketing and administration made up the majority.

Fifty-three per cent of the companies surveyed said they plan to employ additional staff during the current financial year.  

The largest overseas market for Australian-developed content is the US, followed by Europe. Eighty per cent of the revenue generated by Australian studios came from overseas.

However, despite the industries modest growth and proven value to the Australian economy and screen sector, the industry continues to fight for recognition, acknowledgment and support from the federal government. When asked about the main challenges facing their industry, half of respondents considered the lack of government funding as stressful or very stressful, while only 7% said it was not a problem.

“The global games market generates more than US$100 billion each year,” said Curry. “Already, 80 per cent of the income generated by Australian developers comes from overseas resources. The local industry is making gains and contributing millions to the Australian economy – imagine how much more could be achieved if the government acknowledged us.”

Other challenges for developers include attracting early-stage development funding and investment for expansion. Skill shortages are also a common concern, with a number of respondents believing changes to the 457 work visa will affect their business and/or employees. Local studios also noted the availability, cost and performance of the National Broadband Network and an ongoing problem.

The study also found that Australian studios care about intellectual property, with more than half (55%) of respondents exclusively developing their own IP. A further 37% develop their own IP alongside producing games and services for clients.

For more information, visit www.igea.net

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags iGEAAustralian Games IndustryAustralian Games

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?