Smartphone sales grew last year despite historic quarterly decline

Android devices made up 55 per cent of all units sold during the past year largely because 2017 was a replacement year for Android users

The fourth quarter of 2017 saw a decline in smartphone sales globally -- the first year-on-year decline since Gartner started tracking the global smartphone market in 2004 -- but the full-year result was one of growth.

Indeed, smartphone sales in Australia grew by 11 per cent to 9.2 million units in 2017, a recent Telsyte study showed.

The Telsyte Australian Smartphone and Wearable Devices Market Study 2018 revealed strong growth driven by an Android replacement cycle.

Second, replacement smartphone users are choosing quality models and keeping them longer, lengthening the replacement cycle of smartphones," Gupta said.

Worldwide sales, however, increased by 2.7 per cent during the entirety of 2017, totaling more than 1.5 billion units.

According to Telsyte, Android devices made up 55 per cent of all units sold during the past year largely because 2017 was a replacement year for Android users.

Samsung maintained its market leadership closing 2017 with more than 321 million units sold taking a total market share of 20.9 per cent, data from Gartner showed.

Apple took the second spot selling 214 million units in 2017 and owning 14 per cent of the market. Huawei came third with 9.8 per cent share market followed by OPPO and Vivo.

The fourth quarter of 2017 saw Samsung improve overall average selling price as a result of the “success” of Galaxy S8 and S8+.

Apple iPhone sales fell five per cent in the fourth quarter. According to Gartner’s Gupta, the later availability of the iPhone X and component shortages its performance was overshadowed.

“We expect good demand for the iPhone X to likely bring a delayed sales boost for Apple in the first quarter of 2018,” Gupta said.

Huawei and Xiaomi were the only smartphone vendors to achieve year-on-year unit growth (7.6 and 79 percent, respectively)

"Future growth opportunities for Huawei will reside in winning market share in emerging APAC and the U.S.," said Mr. Gupta.

"Xiaomi's biggest market outside China is India, where it will continue to see high growth. Increasing sales in Indonesia and other markets in emerging APAC will position Xiaomi as a strong global brand."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

By Samira Sarraf

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?