Panasonic expands OLED offering

Panasonic has detailed their latest "Hollywood-tuned" OLED offering, due to come to the Australian market in 2018.

Doug Campbell, Category Manager for AV and Imaging at Panasonic Australia says that “Panasonic’s superior image processing techniques have been finessed over decades of TV development, with exceptional blacks and outstanding colour accuracy. As a result, we are confident our 2018 OLED range will deliver the most premium in-home entertainment experience for Australians to date.”

This year, the company's OLED TV range has been expanded with four new models across two series: the FZ1000 and the FZ950.

Available in both 55-inch and 65-inch sizes, both series feature the most powerful generation of Panasonic’s 4K Pro HDR technology, new OLED panels and the advanced HCX 4K processor.

According to Panasonic, the company "has taken technology used by Hollywood professionals in post-production and broadcast, and it’s now built into the HCX processor. The HCX chip delivers the processing power to drive a completely new Dynamic LUT (Look Up Table) system."  

"LUT is used extensively in professional circles to ensure colour accuracy. Generally, LUTs are static, not dynamic, so are fixed according to the source colour space. However, with this innovation, the HCX automatically monitors the average brightness level of a scene, and uses picture analysis to dynamically load the most appropriate LUT. As a result, mid-brightness scenes look much more natural."

The range also incorporates a new Absolute Black Filter that Panasonic says will provide the purest, most accurate black levels by absorbing ambient light in order to eliminate reflections – especially beneficial in brightly lit rooms - as well as THX and Ultra HD Premium certified. Additionally, Panasonic are emphasizing support for HDR10+ in the higher-end models.

Topping out the range, the FZ1000 OLED series boasts an upgraded and integrated Dynamic Blade Speaker which Panasonic say delivers "best in class sound for an integrated TV speaker."

When it comes to classic LCD LED TVs, Panasonic is ranging the flagship FX800, available in 65-inch and 55-inch screen sizes, alongside their 75-inch FX780.

Further down the line, the company are also pushing the FX700 and FX600. The former features a 100 Hertz Super Bright panel and local dimming while the latter boasts a 100 Hertz HDR panel and adaptive Backlight Dimming.

All of Panasonic's 2018 smart TVs are also set to run on the company's new My Home Screen 3.0 operating system. The company claim that "this highly customisable OS allows even faster access to users’ favourite apps such as Netflix and YouTube."

What's more, the company say that later in the year, their 2018 TV range will be upgraded to support voice control via Google Assistant and Amazon Alexa.

Full availability details and a breakdown of more specific pricing can be seen below.

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Fergus Halliday

Fergus Halliday

PC World
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