Dell gaming study reveals gamers are more social than ever

Credit: Scyther5 |

A new Dell study reports that the gaming community is growing larger than ever due to diversification and inclusiveness, resulting in a gaming market that exceeded $30 billion in 2016 and is forecast to grow at a 6% CAGR through 2019.

“The profile of the gamer is changing in Australia and New Zealand,” said Ben Jackson, General Manager or Consumer and Small Business, Dell, Australia and New Zealand.

“Gaming is becoming more mainstream and its popularity continues to grow. The increasing following and participation in esports has seen many local gamers turn their passion into a profession.”

The Dell study found that almost 30% of ANZ gamers have made new friends through gaming and almost a quarter report becoming closer to friends.

When called a “gamer”, 30% of respondents said they feel fun, 29% said they feel cool, 25% feel competitive and 21% are proud.

Today’s ANZ gamers are more social with only 20% saying they would bail on holiday celebrations, 18% in a friend’s celebration and 17% on a family members birthday in order to continue gaming. However, almost half are willing to forgo a good night’s sleep and 29% are happy to skip meals to keep the game alive.

A third of ANZ gamers are willing to ignore their sweet tooth, but only 20% are willing to give up social media and Netflix and only 20% are willing to give up caffeine, the study found.

According to the study, ANZ players believe that gaming is helping improve beneficial skills such as problem solving, strategic thinking, faster hand eye coordination, increased reaction time, a competitive drive and teamwork skills.

“Gaming, like any other sport, promotes camaraderie, a sense of community, competitive spirit, strategic thinking, as well as increased cognitive ability. The benefits of gaming - aside from being a fun, entertaining and exciting pastime - are becoming more recognised, even by those who don’t game. It’s exciting to see our local esports pros competing on a global scale and inspiring the next generation of ANZ gamers,” added Mr Jackson.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags gamingDelllogitech

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Cate Bacon

Aruba Instant On AP11D

The strength of the Aruba Instant On AP11D is that the design and feature set support the modern, flexible, and mobile way of working.

Dr Prabigya Shiwakoti

Aruba Instant On AP11D

Aruba backs the AP11D up with a two-year warranty and 24/7 phone support.

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers


This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang


It really doesn’t get more “gaming laptop” than this.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?