Red Cross and Legacy Esports Announce Initiative To Beat Loneliness

The Australian Red Cross has announced its latest initiative to help beat loneliness and has formed an alliance with Esports team Legacy to launch this project.

More than one in four of all Australians report feeling lonely most or all of the time. It is a feeling that doesn’t discriminate and nearly all of us will suffer from loneliness at various points in life.

Red Cross has formed an unlikely alliance with esports team Legacy to develop a project that will help to beat loneliness. Esports might not seem like a health activity, however, Red Cross and Legacy are keen to demonstrate esports, and any team activity that brings people together, can help beat loneliness.

Legacy will be the first sporting team in Australia to re-name themselves ‘Loneliness’ and is calling on other teams from any sport or group to do the same. So no matter what type of team you have from touch, to netball, esports, to roller derby, we need you to help beat loneliness.

“Legacy Esports is an esports team, and like any sporting team one of the best things about it is being surrounded by like-minded people who you know will always have your back,” said Nathan ‘Cyrix’ Baxter, from Legacy’s Rocket League Team.

“The esports league we belong to has created a community that helps people feel more connected, and less lonely. We love the support from our fans too - no one should have to feel lonely, and we are extremely excited and proud to team up with Red Cross to help #beatloneliness.”

The initiative is open to any individual who is looking to form a sports team. To get involved, simply go to www.beatloneliness.com.au and register your team. Change your team name to ‘Loneliness’, and Red Cross will send your entire team free ‘Loneliness’ branded sporting kit. Then every team you come up against in your league will be challenged to beat you, that is to beat ‘Loneliness’. Your participation will help to raise awareness around loneliness and by simply coming together, you’ll be helping to beat it.

“The friendships and sense of belonging felt in sporting and gaming communities is what makes this project so special. We want people to know loneliness doesn’t have to be a constant in their life,” said Judy Slatyer, CEO at Red Cross.

“Your team, whether you’re a player or a fan, isn’t just a team, it’s also your support network. We are asking teams to join this campaign and play for a bigger cause this season. We’re widening the playing field and encouraging everyone to help beat loneliness.”

Adam Ferrier, Consumer Psychologist said, “#beatloneliness is a powerful idea as it helps ‘out’ the endemic issue of loneliness. Further, by teaming with Legacy Esports, Red Cross is helping to bust one of the biggest myths around loneliness that gaming culture, and social media in general are a significant cause of loneliness. In fact, often the very opposite is true. Many people claim that esports has been one of the vehicles that have actually helped them connect with others”.

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