Notebooks drive Toshiba Australia to record quarter

Toshiba Australia’s Information Systems Division (ISD) has announced record quarterly and annual results after strong notebook sales pushed its last quarter revenue to over $100 million.

The company sold 40,423 notebooks during the last quarter (ending March 31), a 23 per cent jump on the same quarter last year.

While Toshiba also sells projectors, PocketPCs and accessories like memory cards, notebooks account for about 95 per cent of their sales, Toshiba ISD general manager, Ralph Stadus, said.

For the year, Toshiba tabled a 16 per cent increase in volume over its previous best year (2000).

Stadus said the opening of two telephone support centres in April last year had boosted sales.

“Both of these [centres] have been well received," he said. "One is for our [end] customers, that takes about 4000 calls a month. The other one helps our channel customers get quick answers for their customers, and that takes about 7000 calls a month.

“We didn’t have anything like this [level of support] before.”

Toshiba’s wide range of notebooks also allowed it to supply every segment of the market, he said.

“We currently have about 20 models, and we usually maintain that number,” Stadus said.

“The functionality of notebooks today is about equal to desktops, and we move a lot of volume in the home high-end notebook market,” he said.

Cultural changes in work and modern lifestyles were also responsible for notebooks’ growth, Stadus said.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?