Mobility, replacements to drive PC market in 2003

Mobility is likely to be the major demand driver for the PC market in Australia this year, a report has found.

Gartner's report, Australia: PC Market Outlook, 2003, found that following a 9.5 per cent growth in 2002, the forecast for PC shipments will remain fairly positive - probably in the mid to high single-digit growth.

Laptops are expected to experience strong double digit growth, according to the report which cited six key demand drivers for the PC market in 2003. These include the professional market which covers "Y2K replacements" for the many organisations in Australia that were caught up in the Y2K phenomenon and went on a buying frenzy in the lead up to the new millennium.

"Many of these systems are four years old and are nearing the end of their productive life. Many organisations have already factored replacement costs as part of the overall hardware budget. Gartner Dataquest believes this will be the key driver for 2003," the report showed.

Pricing remains a key consideration in many organisations, as vendors continue to drive prices down.

"In 2002 Dell was the price leader, and many vendors and channels were forced to match or better their pricing to remain competitive. With Dell's superior supply chain mechanism, prices will continue to decline. The result is a buyer's market," the report showed.

The strong growth of mobile PCs, increasing acceptance of wireless technologies, such as 802.11b, and the decreasing setup cost of wireless LAN have led to an increased interest and uptake in wireless and mobile PCs from large and mid-size enterprises.

"With the high growth expected in the mobile PC market, vendors and resellers really need to get the right offers to market as soon as possible," said Andy Woo, industry analyst with Gartner.

Woo said vendors are unlikely to be able to offer all the products that customers want, "so it is important that they work closely with the channels and partners to get the bundling right, especially in the private market".

"Assuming end users have exhausted all possibilities to maximise the total cost of ownership potential, they must strive to get as much as they can from their suppliers. PC vendors and resellers alike will be more willing to comply with customer requests in a market like this," Woo said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Computerworld Staff

Computerworld Staff

Computerworld
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?