Samsung has announced the availability of its second generation of The Frame.
The next generation of The Frame has new customisation options and hundreds of available works of art that customers can display when their television is not in use.
The Frame includes a One Clear Connection cable, which transmits both power and AV data from the One Connect Box to the TV via a slim, translucent cable.
“The Frame has been designed to fit harmoniously into every Australian home and has changed the way many Australians think about the role of their TV in the home,” said Hass Mahdi, Head of Audio Visual, Samsung Electronics.
“The Frame tackles the long-standing issue of a big blank screen that appears when you turn your TV off. Instead, your TV can now display an incredible array of local and international artwork that will enhance the appearance and ambience of your home.”
“As a brand we’re dedicated to developing and enhancing the way our products provide people with an amazing experience. This year, we’re providing a fresh perspective on The Frame and delivering Australian living rooms a set of new features that display art in an incredibly compelling way,” Mahdi added.
In Australia, the 65” will be available for $3899, the 55” will be available for $2699 and the 43” will be available for $1799.
For more information, visit https://www.samsung.com/au/explore/the-frame-tv/.