Apple releases a colorful invitation for this year's iPhone reveal

Credit: Apple

Apple has set a date for the reveal of the next iPhone.

In line with earlier years, the invitation itself (seen above) is pretty playful and cryptic.Captioned "by innovation only", it shows a translucent apple with a glass-like texture and several different colors.

As for what it all means, there are a few theories out there.

One thing it does clearly give away is the time & date of this year's iPhone reveal: 10:00AM on the 10th of September.

Like last year's pre-Christmas hardware event, it'll take place in the Steve Jobs theatre at Apple's Cupertino-based HQ.

For Australians, that means you'll have to tune in online at 3AM on the 11th of September.

The event itself is expected to see Apple's 2019 iPhone range announced alongside a new Apple Watch. There have also been rumblings of a smaller, more-affordable version of the HomePod smart speaker and a new Macbook Pro. We'll have to wait and see.

Apple's next hardware event will take place on 3AM on the 11th of September AEST.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags AppleiPhone

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Paul Krill

Paul Krill

PC World
Show Comments

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Cate Bacon

Aruba Instant On AP11D

The strength of the Aruba Instant On AP11D is that the design and feature set support the modern, flexible, and mobile way of working.

Dr Prabigya Shiwakoti

Aruba Instant On AP11D

Aruba backs the AP11D up with a two-year warranty and 24/7 phone support.

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers


This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang


It really doesn’t get more “gaming laptop” than this.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?