IFA 2019: HMD revive the Nokia 2720 Flip and expand feature phone range

HMD has announced three new Nokia feature phones at this year's IFA in Berlin.

The most eye-catching addition here is the new Nokia 2720 Flip. 

The latest addition to the company's Nokia Originals range, the new 2720 Flip blends together the classic flip phone experience and modern conveniences like app support and Google Assistant. It's got a 2.8-inch display, runs on KaiOS, classic keypad and features a dedicated ICE (in-case-of-emergencies) button that the fearless can be remapped to call up the Google Assistant.

In line with the original, it's also got incredibly long battery life. HMD say you'll be able to get about 28 days of stand-by time.  

If that's not retro enough for you, there's also the new Nokia 800 Tough. It's the first HMD-made feature phone that's properly rugged. HMD say it's water, dust and drop proof up about 1.6 meters. Like the new 2720, it runs on KaiOS and features more-or-less the same level of app functionality as well. You get Facebook. You get WhatsApp. You might not get anything more specific.

As for battery life, buyers will be able to get an impressive 48 days of usage out of the Nokia 800 Tough.

Last but not least, there's the Nokia 110. It's a slightly more modern and colorful variant of the classic Nokia 3310 design. The biggest sell here is the price. In some markets, the Nokia 110 will retail for as little as $20. For that, you get all the basics: a phone, an MP3 player and, of course, Snake.

HMD say that the new Nokia 2720 Flip, Nokia 110 and Nokia 800 Tough will be coming to Australia but haven't announced any specific pricing and availability as of yet.

Disclosure - PC World Australia's coverage of this year's IFA in Berlin was sponsored by Lenovo who covered the costs of our flights and accommodation.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags NokiaIFAHMD

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Fergus Halliday
Show Comments

Brand Post

Shining a light on creativity

MSI has long pushed the boundaries of invention with its ever-evolving range of laptops but it has now pulled off a world first with the new MSI Creative 17.

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers


This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang


It really doesn’t get more “gaming laptop” than this.

Jack Jeffries


As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr


The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?