Apple Watch Pride Edition bands pair straps with custom faces for an all-over rainbow

A new Nike Sport band joins the celebration this year.

Credit: Apple

To celebrate the upcoming Pride month that starts in June, Apple has announced a new collection of watch bands to show your support for the LGBTQ community.

While Apple has been selling Pride bands since 2017, this is the first year Apple is selling two bands. The Sport Band version mimics last year’s design, with six vertical stripes running the length of the strap. The colors blend into a new digital watch face that will be offered as part of the upcoming watchOS 6.2.5.

The Nike Sport Band edition is much more subtly, with an all-white design accented by colored holes. The top of the watch features red, orange and yellow while the bottom is adorned with green, blue, and violet accents. The companion analog watch face features a white logo and white hands, with matching colored dots representing the hours.

Apple previously offered nylon and Sport Loop bands to mark Pride month. The company says the bands “support LGBTQ organizations doing vital advocacy and community-building worldwide, including GLSEN, PFLAG, The Trevor Project, Gender Spectrum, The National Center for Transgender Equality, and ILGA World, which brings together more than 1,500 member organizations in more than 150 countries and regions.” It has previously said that a portion of the proceeds from Pride Edition band sales benefit LGBTQ efforts, though this year’s press release doesn’t specify that.

The new Pride bands are $49 each and are available for purchase at

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Michael Simon

Michael Simon
Show Comments


Brother MFC-L3745CDW Colour Laser Multifunction

Learn more >



Sony WH-1000XM4 Wireless Noise Cancelling Headphones

Learn more >


Back To Business Guide

Click for more ›

Brand Post

Shining a light on creativity

MSI has long pushed the boundaries of invention with its ever-evolving range of laptops but it has now pulled off a world first with the new MSI Creative 17.

Most Popular Reviews

Latest News Articles


PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers


This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang


It really doesn’t get more “gaming laptop” than this.

Jack Jeffries


As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr


The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?