Tim Cook issues ‘Speaking up on racism’ letter

Statement is linked prominently from the front page of Apple.com

Credit: Apple

Apple CEO Tim Cook has released an open letter to address the current unrest due to the killing of George Floyd.

A link to the letter, titled “Speaking up on racism,” occupies the top promotional spot on the Apple.com homepage.

The letter acknowledges the “senseless killing of George Floyd” but is primarily concerned with the longer history of racism and the way it is, in Cook’s words, “still present today—not only in the form of violence, but in the everyday experience of deeply rooted discrimination.”

Cook’s statement comes on the heels of many such letters from corporate brands and their leaders. Compared to most of them, the statement from the CEO of the most valuable company in the U.S. is fairly modest (it certainly lacks the verve and specific calls to action of the statement from Ben and Jerry’s, for example).

It acknowledges both the current firestorm and the larger systemic issue, while mentioning donations to “organisations like the Equal Justice Initiative.”

But Cook doesn’t call out any particular people or organisations by name, save for mentioning George Floyd and the donations to the Equal Justice Initiative. It does not call for any particular legislative or policy changes, nor does it commit Apple to any specific action to which it could be held accountable other than making monetary donations. 

Rather, Cook offers the following rather vague corporate commitments:

But we must do more. We commit to continuing our work to bring critical resources and technology to underserved school systems. We commit to continuing to fight the forces of environmental injustice—like climate change—which disproportionately harm Black communities and other communities of color. We commit to looking inward and pushing progress forward on inclusion and diversity, so that every great idea can be heard. And we’re donating to organizations including the Equal Justice Initiative, which challenge racial injustice and mass incarceration.

The letter closes with a quote from Martin Luther King: “Every society has its protectors of status quo and its fraternities of the indifferent who are notorious for sleeping through revolutions. Today, our very survival depends on our ability to stay awake, to adjust to new ideas, to remain vigilant and to face the challenge of change.”

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Appletim cook

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Jason Cross

Jason Cross

Macworld.com
Show Comments

Brand Post

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?