It’s hard not to find a bright spot in Apple’s third-quarter earnings. Not only did the company beat expectations with revenue of nearly $60 billion and an 11-percent growth over last year, it also saw a sales bump across every product it sells.
The Mac enjoyed the biggest leap, buoyed by work-from-home orders for many businesses around the world. Mac sales topped $7 billion for the first time in third-quarter history, an increase of more than 20 percent, and the iPad also set a record for a non-holiday quarter. Numbers below are compared to last year’s Q3.
iPhone: $26.4 billion versus $25.9 billion
Mac: $7.1 billion versus $5.8 billion
iPad: $6.6 billion versus $5 billion
Wearables: $6.5 billion versus $5.5 billion
The only somewhat muted performer was Services. While the $13.2 billion it raked in represents a strong increase over the $11.5 billion in the year-ago quarter (before most of the new services launched), that figure is lower than last quarter’s $13.4 billion. But since Apple is giving away a free year of TV+ with every new device purchase, it’s unclear how many viewers the streaming service has as compared to Netflix or Disney+.
Apple once again declined to provide guidance for the upcoming quarter, which may see the launch of the iPhone 12. However, the company did announce a 4-to-1 stock split effective August 24, the first split since 2014. Apple also said that they expected to ship the new iPhones this year a few weeks later than the typical September release.
Author: Michael Simon, Executive Editor
Michael Simon has been covering Apple since the iPod was the iWalk. His obsession with technology goes back to his first PC—the IBM Thinkpad with the lift-up keyboard for swapping out the drive. He's still waiting for that to come back in style tbh.